The brand opens in Grezzago (Mi) and Capolona (Ar)
Cernusco sul Naviglio – 7 May 2024. Opens today, Tuesday 7 May, on 1st PENNY Italia store in the city of Grezzago, the 36th PENNY of the Milanese province and the 103rd of Lombardy. The day after tomorrow, Thursday 9 May, will see the opening of the 1st PENNY space in Capolonathe 11th in the province of Arezzo, as well as the 83rd in the region.
The new Lombardy point of sale is located in via Abruzzi and is spread over a gross surface area of approximately 1,300 m2, of which 880 m2 of sales roomand has more 70 parking spaces serving customers. In the new store, customers’ shopping experience is made complete, simple and comfortable also thanks to the butcher’s services PENNY, gastronomy served with hotspot And the bake off corner for hot bread, baked fresh every day.
The opening of the new PENNY store foresees 11 collaborators, of which 8 are new hires; the shop is open to the public: Monday to Saturday: 8:00 – 20:00 and Sunday: 8:30 – 13:30 and 15:00 – 19:30.
The PENNY store Capolonahowever, was born in a sector of approximately 10,000 m2 in via Dante Alighieri and represents an important discount food offer with a sales area of 830 m2. In addition to the 69 private parking spacesthanks to the agreement stipulated with the municipality, an additional 14 parking spaces have been created for the public use.
This space too, in line with the brand’s desire to offer more and more departments servedis equipped with butcher, delicatessen and hot spot; the shop offers territorial references Of local brands from the tradition; are also present bake-off, convenience counter, fresh pastries, fresh fish and regional tank.
The opening of the new PENNY Toscano store expects a staff of approximately 15 collaborators, of which 4 gastronomes and 2 butchers. The shop will observe the following opening hours to the public: Monday to Saturday: 08:00 – 20:00; Sunday: 08.30 – 14.00.
As always, PENNY turns out great attention to sustainability within its path “WE LIVE SUSTAINABLE”, guaranteeing the activities of fight against food wasterespect for the environment and responsibility social with i valuable partner, an integral part of the brand’s history, with a responsible and innovative approach. The Capolona store stands out in particular for a strong commitment to energy savingbeing equipped with photovoltaic system on the roof, parking with electric charging stations for motor vehicles, sales room with LED lights and refrigerated counters with doors to optimize energy containment and CO2 commercial refrigeration systems.
PENNY Italy
PENNY, a food discounter of the REWE group, is one of the leading commercial groups on the German and European market in the large-scale retail trade sector. In Italy, the brand was founded in 1994 and marks a moment of extraordinary change in the world of Italian discount, starting the renewal of the sector thanks to the new formula “quality assortment, brand and low prices”. At a national level, it is present on the territory with over 450 points of sale distributed in the main regions of Italy and is currently growing strongly, with turnover per square meter higher than the category average. At an international level, it is also successfully present in Austria, Germany, the Czech Republic, Hungary, Romania. The group’s main objective is customer satisfaction, to which it guarantees not only a wide choice of quality products at competitive prices, but also welcoming and comfortable sales outlets, for quick and easy shopping private PENNY Italia enhance the territory, regionalisms and Made-in-Italy. The company, with its over 5000 employees, of which 62% are women, has been carrying out concrete sustainability initiatives in the social field for years, in the fight. to food waste and environmental protection. For further information: www.penny.it
REWE Group
In 1927, 17 purchasing cooperatives joined forces and founded the “Revisionsverband der Westkaufgenossenschaften” – or REWE for short – with the aim of collectively organizing the purchasing of food. Today the cooperative has an international presence and enjoys success in both the retail and tourism sectors. As a cooperative with a history dating back more than 90 years, we understand our ecological and social responsibility towards future generations. We are committed to safeguarding a sustainable future. The REWE Group is a leader in trade and tourism in Germany and Europe. It now employs over 384,000 people and closed 2020 with a turnover of over 75 billion euros, with almost 16,000 sales points and agencies around the world. Its sales lines also include supermarkets and consumer goods stores operated by the brands REWE, REWE CENTER, REWE CITY, BILLA, toom DIY stores and, of course, the discounter PENNY. For further information: https://www.rewe-group.com/en/
Marcello Caldarella | Corp. Communications Management | Penny Italy: [email protected] | +39 366 6270344 | +39 02 92724309
Fabio Valli | ADNKRONOS Communication: [email protected] | + 39 02 76366 45 | +39 344 1281966
