Giro, 1.3 million agreement – Pescara

PESCARA. The Abruzzo Region has signed an agreement with the in-house company Fira Spa which allows the latter to invest 1 million and 300 thousand euros for the double promotion of the seven stages of the Giro d’Italia for men and women which will concern, respectively in May and July , our territory. Upon proposal of the regional councilor for Budget and Sport, Mario Quaglieri, the agreement was ratified three days ago by the Marsilio council. The promotion includes a long list of initiatives ranging from tourist information pages on the giroditalia.it/ website, banners and logos of Abruzzo to the departures and arrivals of other Italian locations, to videos on the routes and recipes of the places crossed by cyclists, to promotions on the main editorial products.
THE DOUBLE EVENT.
This year Abruzzo will host two starts and two stage finishes in the second weekend of the Corsa Rosa: the uphill finish in Prati di Tivo will probably be one of the first important testing grounds for the general classification. The arrival of Francavilla al Mare, however, will offer a good opportunity for fast wheels. Furthermore, Abruzzo will be the venue for the final stages of the Giro d’Italia Women, an event which, in 2024, will become part of the RCS Sport racing portfolio. A triptych of very tough stages which will include the Lanciano-Blockhaus “Queen Stage” with the double climb of Passolanciano and which will end in L’Aquila with the crowning of the winner of the women’s Giro d’Italia.
THE CALENDAR.
Men’s Giro d’Italia. Eighth stage 11 May Spoleto-Prati di Tivo, ninth stage 12 May Avezzano-Napoli, eleventh stage 15 May Foiano Val Fortore-Francavilla al Mare, and twelfth stage 16 May Martinsicuro-Fano.
Giro d’Italia women. Sixth stage 12 July San Benedetto del Tronto-Chieti, seventh stage 13 July Lanciano-Blockhaus, eighth stage 14 July Pescara-L’Aquila.
THE MOTIVATIONS.
Why spend 1.3 million? The answer is written in the Fira project endorsed by the Region. «The Giro d’Italia is a very important territorial promotion platform», we read in the document, «a visibility guaranteed by an excellent television production, above all thanks to the use of aerial shots and coverage in 190 countries, which will allow to give visibility to the territories crossed by the race”.
And again: «Thanks to 23,285 hours of television broadcasts, the Giro d’Italia reached a global audience of 694 million spectators. But not just TV: website with 211 million views, an active social community of 4.7 million users which has allowed us to reach 262 million accounts, which have generated around 5 million euros”.
Fira defines as “impressive data” those generated on the territories crossed “which are equal to 2 billion euros, of which 600 million of immediate economic impact linked to the spending of sports tourists who witnessed the passage of the cyclists live”. (lc)
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