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Colnago is pleased to announce the collaboration with Pitti Immagine for a cycling event a Florence in the days preceding the111th Tour de France.
Hosted at Leopolda stationfrom 26 to 28 June, the event will be called Be Cycle and Colnago will exhibit its bicycles focusing on a particular innovation that will be announced in the coming weeks. Colnago will also be present at Pitti Immagine Uomofrom 11 to 14 June again in Florence at the Fortezza da Basso.
Be Cycle will showcase the brands and people who represent our great sport, celebrating at the same time the most beautiful itineraries of cycle tourism, organized by various Italian and foreign organizations active in this sector. Particular space will be given to them Regions and the promotional organizations which stand out in the planning of sports and nature tourism, including those affected by the stages of the Tour.
«The opportunity to participate in Be Cycle, a new exhibition format organized by Pitti Immagine and perfectly in line with Colnago’s values – commented the CEO of Colnago, Nicola Rosin – It’s an opportunity we couldn’t miss. Being at the Leopolda, moreover in conjunction with an event such as the Tour de France which has seen us as protagonists for years, means giving visitors an opportunity to experience our brand in a context of class, style and beauty. What better partner than Pitti Immagine for cycling?».
«With Be Cycle we take the opportunity of the departure of the Tour de France from Florence to offer a special opportunity for promotion and information on this extraordinary world of cycling – He says Agostino Polettogeneral director of Pitti Immagine – and Colnago’s participation is a really important signal for us. We are entering a sector that already has several qualified appointments, but we do it in our own way, so we want it to be a further enrichment for the system. The format takes up the main characteristics of Pitti projects, where companies and products are protagonists together with cultural phenomena. For this reason we will also propose a rich program of talks, meetings with athletes, sports and entertainment personalities, producers and territorial marketing experts. The calendar of interventions and the production of content will be created in collaboration with the Rouleur newspaper, Communications Partner of Pitti Immagine on this occasion».
