As announced, the Tourism Department of the Campania Region has taken the idea as a model DMO (Destination Management Organization) of the Municipality of Amalfi.
The Regional Councilor for Tourism, Felice Casuccisent the draft of the guidelines for the establishment and recognition of DMOs, with the related attachments on the Optimal Tourist Territorial Areas and the survey form. Proposals, observations or suggestions, for the purpose of the final drafting of the document, may be received by April 26th (READ THE DRAFT | DMO-Survey Sheet | Attachment A and Attachment B).
The observations will become part of a new edition of the document and will be the focus of a new meeting in May. Councilor Casucci’s intent is to publish the Guidelines before summer 2024.
DMOs arise from the need to integrate within a strategic process the actions necessary to manage attractiveness factors and tourist services to interest market demand and to position the destination in competitive environments suited to the characteristics of the territory. The objective is to meet the challenges of the world market by stimulating quality tourism.
Guidelines aim to:
a) enhance and encourage the coordinated and integrated governance of tourist destinations in the Campania Region;
b) encourage the creation of synergies and forms of cooperation between public and private entities, for the management of tourist reception functions, promotion, communication and marketing of the tourist products of a destination;
c) promote an integrated tourist offer based on defined assets, through which public and private entities that exist in a homogeneous territory for tourism purposes will be able to self-regulate to increase the competitiveness of that territory;
d) overcome the fragmentation of the promotion and structuring of the tourist offer;
e) encourage the growth of the culture of hospitality and professionalism of operators in the sector.
Tags: DMO Campania guidelines recognition time April #26th observations proposals
