Swatch never misses an opportunity to remind us of his profound connection withart. This time, as the main partner of the Venice Art Biennale 2024unveils a special project in collaboration with the contemporary Japanese graphic artist Verdy. The two joined forces to create ainstallation it’s a limited edition watch (a collector’s item) that celebrates VickVerdy’s most recognizable character born from the cute combination of a panda and a rabbit.
In detail, theclock it’s a model Gent 34 mm bronze colour. Vick appears on the dial and strap, taking up the image of thebronze artistic installation four meters tall commissioned by Swatch for the 2024 Art Biennale which stands imposingly in the heart of its Gardens. Vick Bronze by Verdyboth the watch and the artwork, invite the public to take the time to get in touch with their rebellious side, reflecting both the light-hearted and fun approach that Swatch is known for and the positive energy that Verdy has always infused his art.
Who follows the Swiss brand he knows it well, Swatch is committed to spreading art as much as possible and offering masterpieces at your fingertips. It did so with its recent collaboration with the Tate Galleries as part of its Swatch Art Journey and continue now with Verdywhose work shows us how graphic art has found its place even in a famous exhibition like the Biennale Arte 2024, inspiring a new generation of artists.
Tags: Swatch protagonist Venice Art Biennale
