Milan, 13 June 2024 – Almost exactly six months after the maxi antitrust fine for the case of pink pandoro (it was December 15, 2023), after the avalanche of scandal swept over company and family of Chiara Ferragni, a turning point arrives in the companies of the digital entrepreneur. Fabio Maria Damato leaves the group. The companies Fenice and TBS Crew, in fact, communicate in a note that from 16 June the manager “will cease from the role of General Director and advisor to both companies to pursue other professional opportunities.” And again: “The change – continues the note – is part of a process of corporate renewal”.
It’s not exactly a surprise. Damato, too investigated for complicity in aggravated fraud, he immediately came under fire together with the CEO of the companies. On the other hand, she called him “her right and left arm” and she didn’t move a step without him. Which, as you have rebuilt Selvaggia Lucarelli in his very successful book “Pandoro’s Vase” (Paper First), he was the real boss, he made the decisions and managed the employees. In short, Ferragni had delegated it to him the operational management of its companies.
Immediately after the Pandoro Gate explosion his name emerged, along with that of Chiara Ferragniamong those responsible for a communication that is at least ambiguous regarding the charity linked to Balocco pandoro branded Ferragni. Furthermore, Fedez had been very explicit during the interview in Belve with Francesca Fagnani, in indicating Damato as “culprit”: “Everything could have been managed better. But I am sure of one thing: there is no bad faith, I am sorry that Chiara decided to take all the responsibility when, in my opinion, she should and could have explained that the responsibilities, if there are any, are not hers alone” . “That is, your managers?”, Fagnani’s question. “Exactly, it’s only one.” Meaning what, Fabio Maria Damato.
Learn more:
Fedez to Belve: “Chiara will always be the most important woman in my life, I hope that the climate can relax”
Originally from Barletta, Damato studied Business Economics at Bocconi University in Milan. When he met Chiara Ferragni, however, he was not new to fashion: he worked as a fashion journalist. Thanks to Riccardo Pozzoli, Ferragni’s ex-boyfriend, he joined TBS Crew in 2017 and in a very short time he had climbed all the positions, coming to have the full trust of Chiara and her entire family. Everything, except Fedez.
In any case in a short time, with an energetic change of strategy, had opened up to the influencer’s collaborations and sponsorships for others. “Together we decided to make noise, we kicked out those who didn’t believe in us,” said Damato.
In recent days mum Marina Di Guardo had received full powers for Sisterhood, the holding company at the top of the Milanese influencer empire, but without specific skills. Plus it’s expected the arrival of a top manager with experience in Fenice srl, the company that owns the Chiara Ferragni brand, and is the custodian of the licenses: Alessandro Marina who had already been in the companies five years ago.
