New hard blow for Chiara Ferragni, which also saw the end of the long-standing professional collaboration with Pantene. The famous Swiss shampoo and hair product company has chosen not to renew its partnership with the Cremonese influencer, entrusting the task of taking her place to the model Havi Mond, who many believe to be very similar to the previous testimonial.
The news doesn’t come like a bolt from the blue, given that Ferragni had already disappeared from Pantene’s television commercials for some time, with which the relationship had evidently deteriorated after the scandal of the so-called “pandoro gate“. Now essentially the separation between the two parties has been made official, given that the company has started its new advertising campaign by entrusting its image to a “new” blonde. This concludes a partnership that had been going on for years , and which also led the influencer to create products bearing his signature.
Ferragni, who has been in California for a few days for a holiday with some of his closest loved ones, therefore sees the haemorrhaging of professional collaborations that began after the Balocco case continue unabated. Among the first to document on social media the definitive change of guard as Pantene testimonial is Selvaggia Lucarelli, who uploaded the images of Havi Mond on its social pages. Many have noticed the great resemblance to the 40-year-old Israeli model, who in her long career has collaborated with some of the most prestigious fashion brands, such as Calvin Klein, Ralph Lauren, Chanel, Yves Saint Laurent, French Connection and Armani Jeans. influencer from Cremona: resemblance that sparked reactions of various kinds among internet users, who joked by claiming that the famous hair products company decided to opt for a “cheaper” and certainly “less problematic” lookalike of Ferragni.
Panteneat least not officially, has never taken a clear position on the affair that overwhelmed its historic testimonial, however silently taking steps to replace her, perhaps to counteract the repercussions that the reduction of consensus towards her could also have on the sales of the products sponsored by her.
After the collapse in the number of followers on social media and the farewell to numerous collaborations, therefore, Ferragni’s golden kingdom must take a new hard blow.
