Rai vs Mediaset, the clash is total: the managers’ desperate move to return to the top

The clash is more total than ever: Rai vs Mediaset is becoming increasingly heated. Here is the move of the managers of Viale Mazzini to return to the top.

The ratings battle has always been, and still is today, something truly crucial: since Mediaset arrived on the market, in fact, the combination has been a truly total clash. Rai vs Mediaset, the eternal challenge of share, programmes, advertising and much more, a no-holds-barred duel to the death which has always seen, as was also normal, the state TV coming out on top not only for the best positions on the remote control, but also and above all for the “firepower”, so to speak, of the company.

For over 30 years, in fact, albeit only slightly in the last few years, the battle for share and the average number of viewers, barring sensational twists or particular events that Mediaset had managed to bring home, has seen the Viale Mazzini company exit practically always a winner, but in the last year something has changed. Of course, you can’t blame everything on the government Melonsbut it is a fact that the first year in which there are essentially his emissaries at the top levels of the company, close to his political thought, is also the first in which Mediaset has overtaken Rai in terms of TV ratings.

Rai vs Mediaset total clash: Viale Mazzini takes action

Furthermore, it all coincided, not only with the farewell of two real 90 pieces like Fabio Fazio and Amadeusbut also with other great characters who were certainly useful in the share competition, such as Lucia Annunziata; also Mediaset, on the other hand, however, had to (and wanted) to say goodbye to Barbara D’Urso, with a Bonolis in the balance, but certainly, at least for now, his back is more covered.

How can we react, then? It’s difficult to say, but one thing is certain: the revolution is underway and it is no coincidence that Carlo Conti, the great leader of Rai, is now practically certain of leading the Sanremo Festival 2025, while the casting to find the new “star” of hosting has begun, although faces like Stefano De Martino don’t seem to convince everyone. In short, we’ll see what happens.