The social sentiment on Alfonso Signorini is reversed

Among the consequences triggered by the publication of Fabrizio Corona’s videos on Alfonso Signorini and the alleged system of favors to enter Big Brother, there is also a profound reversal of social sentiment towards the journalist and presenter, becoming strongly negative.
This reversal is illustrated by an analysis by Arcadia which evaluated the network’s opinion on Signorini in two phases, from 1st to 12th December and then from 13th to 30th December.

From monitoring, it appears that in the two weeks preceding the publication of the Corona videos on the Falsissimo.it social networks, the overall sentiment collected by the nominative keyword ‘Alfonso Signorini’ was two-thirds positive: +60.3% the value of user reactions against a negativity attitude that stops below 40, precisely we are at 39.7%.

While, by shifting the focus to digital conversations in the period from 13 to 30 December, the values ​​obtained from the keyword are completely reversed. Negative sentiment went from 39.7% to 78.7% and at the same time positive sentiment fell from 60.3% to 21.3% positive.
In this second time window, the online interactions generated by “Alfonso Signorini” obviously also grow, rising dramatically from 35 thousand to 2.6 million.

Further collapse with the Signorini keyword

If the keyword then becomes more generic, choosing only the surname of the journalist – who self-suspended from Mediaset and is now under investigation by the Milan prosecutor’s office -, i.e. ‘Signorini’, then the total numbers of interactions grow even more, going from 82 thousand in the first period (the one before the videos published by Corona so to speak) to 3.8 million in the second.
Positive sentiment also collapses further: in fact in the second period it slightly exceeds the 16% threshold, while negative sentiment goes from 36.9% to 83.9%, therefore to the detriment of a severely compressed digital reputation.