Stefano De Martino has clear ideas about the future of Affari Tuoi. After two seasons of absolute centrality at the helm of the game show, recorded in the studios of the Teatro delle Vittorie in Rome, the Neapolitan host is considering a significant change: bring the transmission to Milan. This was revealed by Giuseppe Candela on Chi, explaining that there are deeply personal reasons behind this request.
The request to Rai: bring the parcels to the North
De Martino’s desire does not arise from professional whims, but from concrete family needs. The host would like to spend more time in Milan, the city where his son Santiago lives together with his mother Belen Rodriguez. The constant travel between Rome and Milan, necessary to record the daily episodes of Affari Tuoi, weighs on the balance that De Martino tries to maintain between work commitments and his father’s presence.
The question now is: will Rai accept? In recent years, the Teatro delle Vittorie has become the natural home of the program, a space that guarantees a well-tested and functional production. Moving the entire production machine of a show that attracts millions of viewers every night is not a decision that is taken lightly. Logistical, economic and organizational assessments are needed which involve not only the Prime Time Entertainment management but the entire company structure.
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De Martino’s request comes at a moment of particular contractual strength. The host demonstrated on the field that he knows how to handle the pressure of the daily challenge against Gerry Scotti and The Wheel of Fortuneprogressively narrowing the gap that seemed unbridgeable at the beginning of the season. The numbers speak for themselves: Affari Tuoi holds its own against the Canale 5 veteran. But it’s not just a question of ratings. De Martino was able to renew the format without betraying its identity, bringing a freshness and energy that revitalized a game show that risked appearing dated. His ability to create empathy with competitors, to manage television times and to improvise when necessary has established him as one of the leading faces of Rai entertainment.
To further consolidate his position, another piece of news arrived: Better Tonight! Almost one man show, the theatrical show written and performed by De Martino which toured the main Italian theaters between 2024 and 2025, arrived on RaiPlay from 29 December.
This makes managing the request for the transfer of Your Business even more delicate. On the one hand, the company has every interest in keeping a tenant happy on which it has invested heavily, on the other it cannot afford to upset consolidated production balances just to meet personal needs, however legitimate. In the coming months we will know if Rai will decide to please its top host or if the production logic that suggests not touching what works will prevail. One thing is certain: Stefano De Martino has gained enough weight to be able to at least put this request on the table. Whether it is then accepted is a whole different ballgame.
