Who is the best Folletto salesman in Italy (6 vacuum cleaners a day): «Here’s how I do it and how much I earn»

We are republishing this article, which went online on April 9th, one of the most appreciated and commented on by our readers in 2025.

Call yourself Sandro Falzoi and be 25 years old; live in Mores, in the province of Sassari, and dream of driving a Porsche and being crowned the best salesman of Folletto vacuum cleaner. The Porsche is, for now, still a dream, but the scepter of First Agent of Italy Falzoi has recently had it firmly in hand, thanks to 2,092 devices sold during 2024: an average of over 174 per month, almost 6 per day.

A start for a bet

The extraordinary career of door-to-door salesman Sandro Falzoi began three and a half years ago, when, in an attempt to follow in the footsteps of a friend, he tried to get involved in a sector, that of home selling, which is more reminiscent of the world of his parents or grandparents than the technological and hyper-connected world of his generation. Falzoi started out almost as a joke, but quickly made himself noticed in the Italian division of the Vorwerka German family-owned company, founded in Wuppertal in 1883, famous precisely for theFolletto vacuum cleanerbut also for the food processor Bimbyas we call them in Italy (in the rest of the world they are known by names that seem to come out of a science fiction film: Kobold and Thermomix). In less than two years, the boy is in the national top ten of the best sales agents. Last year, finally, it reached the top with that impressive average of almost 6 sales per day, a number outside the norm if you consider, as it explains Daniele Serramisales director of the Folletto division of Vorwerk Italia, that a good agent «can realistically total 10-12 sales per month and ensure a solid commission, comparable to a good salary».

The «University of Sales»

But how do you become the best door-to-door vacuum cleaner salesman? The Folletto agents prepare themselves in the «University of Sales», the center for the professional training of Vorwerk’s sales force. Here, they learn techniques and a rigorous code of ethics that each agent must then respect. From this moment on, with the necessary basic skills, it is human talent that makes the difference. «Selling doesn’t just mean presenting a product, but knowing how to listenand, respect the customer’s point of view and understand their real needs. My goal is not to persuade, but to offer solutions”, explains Falzoi, who from each sale he collects between 9 and 16% of the price of the vacuum cleanerdepending on whether you sold a replacement or the entire cleaning set. «Often considered a simple commercial activity, direct home sales is actually a model based on proven techniques and in-depth knowledge of the product. «But also on creating a relationship of trust with the customer», insists Falzoi: «If someone chooses to dedicate time to me, I feel the duty to reciprocate with authentic attention, without pressure. Before closing a sale, I want to create an experience that leaves a positive and lasting memory.” (Read also A day as a Folletto salesman).

The qualities of the best seller

Moreover, unlike traditional retail, in direct sales, door to doorthe added value lies entirely in human interaction. In short, to be successful, the quality of the product is not enough: the difference often comes from the trust that is created between the seller and the customer and the former’s ability to interpret the latter’s needs. Furthermore, Falzoi seems like a good guywhich mothers like, the polite smile of the one who lets you enter the house without any fear. “And then I have fun and people see it,” he admits Vorwerk’s best Italian salesman. Passionate about sports cars, lover of sailing and gourmet of traditional Sardinian cuisine, in moments of freedom Falzoi gets on his bicycle: «Physical activity gives me the energy needed to face daily challenges», he explains. Because to become the king of door-to-door sales, perhaps you don’t need a “beastly physique”, but you certainly do good temper and antennae always straight. «One Sunday I was going to the seaside», says Falzoi. «As soon as I parked the car, I met some fellow villagers. The chatter very soon turned to the Folletto and since I always have the samples in the car, I took out the cordless vacuum cleaner and started a demonstration on the street, cleaning the car. I signed the contract on the hood of the car.”

From sales manager to sales agent

Folletto is based on a pyramidal supervision chain: at the top there is the sales director, followed by the area manager and the district manager, then there are the freelancers: agents like Sandro Falzoi coordinated by a group manager. «Each of these roles works daily alongside their entire team», explains the sales director Daniele Serrami«accompanies them in the field, supports them, trains them and motivates them continuously». With the customer at the center of every sales strategy, today the role of the agent has evolved. «He is no longer just an intermediary between product and consumer, but a real consultant capable of understanding specific needs and offering tailor-made solutions», continues Serrami. «And this consultancy tailor madeone out of three times it translates into a sale.”

Vorwerk Italy

Present in 61 countries and in Italy since 1938, Vorwerk distributes the Folletto exclusively through the door-to-door sales channel. In our country they are 3 thousand agents which contact more than two and a half million Italian families every year, who can count on a support network of over 320 authorized centers and 47 Vorwerk Points. The company closed 2023 (latest data available) with a consolidated turnover of 3.2 billion euros, of which 428 million were achieved in Italy, where the Folletto division recorded an increase of 9.6%.

January 1, 2026

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