Work, here are the 5 most requested professions in Europe: Huge surprises

The European labor market is experiencing a epochal transformationdriven largely by digitalization and technological advancement. This is the crucial data that emerges from a recent and in-depth analysis conducted by Eurostatthe statistical office of the European Union. The study focused on identifying the most sought-after and sought-after professions in the Old Continent, based on experimental data from online job advertisements, offering an authentic insight into the current needs of companies.

The digital revolution, which for years has raised fears of a decrease in jobs, is actually redefining the skills required and creating new professional niches. The results of this research have held many surprises, outlining a picture that challenges many of the common perceptions about the future of employment. While some sectors continue to drive demand, others, believed by many to be in decline, are showing a decline renewed vitality. The ability to adapt to new needs and the acquisition of specific skillsespecially digital, prove to be decisive factors for those looking for a job or intending to retrain. It is a clear signal that the future of work is not just automation, but also human specialization. Let’s now see which roles dominate the ranking and which sectors are experiencing an unexpected surge in the demand for personnel.

Digital professions and the rebirth of manufacturing

At the top of the ranking of the most requested professions, with a vacancy rate approaching 9%we find i sales e marketing manager. This record is not surprising, given the era of e-commerce and online sales platforms in which we live. Companies struggle to find professionals capable of managing the entire life cycle of a product: from conception to promotion, from strategic market analysis to positioning. Traditional sales skills alone are no longer enough; complete figures are required, with a 360 degree vision of the digital market.

Contrary to pessimistic predictions about the end of human work due to robots and artificial intelligence, in second place among the most sought-after professions in the EU, with the 7,3% of vacant positions, the manufacturing workers. The advent of technology and robotics has not eliminated man from production, but has pushed him to become more qualified. Today, workers must know how to manage computerized production lines and increasingly complex machines, becoming key figures in the modern Industry 4.0.

Another surprise comes from third place, occupied by administrative employeesalso with the 7,3% of unfilled positions. A sector that until a few years ago was considered saturated has undergone a profound transformation. The growing digitalisation of offices has changed the skills required: today an administrative employee must possess knowledge of CRM platforms, data analysis skills and mastery of advanced management software, as well as knowing how to manage the front-office digitale. This new, highly specialized profile is difficult to find on the market.

Sales and creativity: the new frontiers of work

Digital skills are also becoming an essential requirement in the sales sector. With the 6,1% of vacant positions, salespeople and salespeople they are among the most sought after professionals. The reasons are many: on the one hand, the very structure of work favors a significant turnover, due to rhythms that are often unsustainable and difficult to reconcile with private life. On the other hand, retail is experiencing a profound evolution, requiring salespeople not only relational skills, but also the ability to manage specific software, e-commerce management platforms and online customer support channels. The figure of the seller is transforming into that of a digital consultant, able to navigate between the physical store and the virtual one.

The real surprise in the ranking, however, is the increase in demand for professions defined as “artistic”. Throughout the European Union, there is a shortage of assistants in the cultural field, entertainment workers, creatives and kitchen workerssuch as cooks, technicians and sous-chefs. This data is particularly significant and represents a first, important sign of recovery for these sectors, hard hit during the years of the pandemic. The rediscovery of the value of culture, entertainment and good food by European citizens is fueling a growing demand for qualified professionals in these fields, demonstrating how social and cultural well-being is closely linked to the availability of creative talents. It is clear that the job market is evolving rapidly, rewarding those who manage to integrate their passions with their new skills required.