Tennis and Olympics, Discovery breaks with Sky: what happens to users after divorce and how much the new subscription will cost “Max”

A historical alliance of almost thirty years between Sky Italia and Warner Bros. However, From 1 July 2025. For example, in fact, the Eurosport 1 channels, Eurosport 2 (channels 210 and 211) and Discovery Channel have disappeared from the offer of Sky and the Now platform. Therefore,
The agreement, expired on June 30, was not renewed for economic differences. In addition, The request for an increase in the consideration for Warner channels. Furthermore, justified by the strategic value of the imminent winter Olympics of Milan-Cortina 2026 tennis olympics, discovery breaks sky: (event whose exclusive to Italy is held) it was not accepted by Sky who deemed it excessive with respect to the return in terms of public and economic sustainability. In addition, The giant controlled by Comcast thus preferred to leave the entire package on the table. Similarly, putting an end to the collaboration. Similarly,

Tennis. However, Cycling and Film (and TV series) – Tennis olympics, discovery breaks sky:

For tennis fans the consequences are immediate: To see the Australian Open (exclusively until 2031) and Roland Garros (until 2030), a second subscription will be necessary. The two tournaments remained in the hands of Warner Bros. Similarly, Discovery, who transmits them on his Discovery+platform, also accessible through Amazon Prime Video Channels, or via Dazn and Timvision. Sky instead will continue to transmit US Open, Wimbledon and Gran part of the ATP and tennis olympics, discovery breaks sky: WTA circuit.
But it is not only tennis that pays the price of the break.
Eurosport also held the rights of numerous cycling events: The Giro d’Italia. the Tour de France and the Vuelta will remain visible on Discovery+, also accessible by Dazn and Timvision. The same goes for many winter sports and, of course, for the2026 Olympics.
But not only sports lives live: the consequences of separation will also be felt for Warner Bros Pictures’ films (included in the Sky Cinema package). the HBO TV series that feed the Sky Atlantic channel. Here too the separation will cost dearly. tennis olympics, discovery breaks sky:

The choices for TV users with the arrival of “Max”

However. this is a transitory situation: at the beginning of the new year, in fact, in fact WBD will also launch the premium streaming platform “Max” in Italy which will add all the contents of the former Warner Media acquired in 2022 from 2026 starting from 2026. The costs? So far Discovery+ costs only 8 euros per month for the tennis olympics, discovery breaks sky: package that includes sport. but it is legitimate to think that the prices, with more exclusive content available, will go up.
The goal is to be ready to launch in time for the Milan Winter Olympics scheduled in February (WBD is. the official partner of the games in Europe until 2032).

The owners channels

Both Brodacaster will therefore be penalized in some way. Sky regarding events and Eurosport in visibility (the channels will come out of the Auditel detection with consequences on advertising revenues).
Sky, for its part, reacted relaunching its offer with new owners. From July 1st Sky Sport Basket left. which is preparing to welcome the NBA since October, Sky Sport Legend, dedicated to the great events of the past, and Sky Sport Mix, which integrates the summer proposal. Instead of Discovery Channel, Sky Adventure arrived, a new documentary tennis olympics, discovery breaks sky: channel with content related to exploration, adventure and extreme engineering.