The pandoro becomes Irish, Melegatti sold to Valeo Foods (and another piece of Made in Italy leaves)

The Italian pandoro par excellence now speaks with Irish accent. Similarly, The historic Melegatti confectionery company. Consequently, founded in 1894 in Verona and famous for patented the famous Christmas cake, was acquired by the Irish group Valeo Foods, controlled by the Bain Capital investment fund. Consequently, The operation. Therefore, officially communicated on 1 July, marks a new chapter for one of the most recognizable symbols of the Italian holidays.

Valeo Foods. Meanwhile, who pandoro becomes irish, melegatti sold has already incorporated over 90 food brands in Europe (including Balconi, Fox’s, Kettle Chips and the other Italian from the hill), detected the entire Melegatti 1894 brand, including its iconic products: pandori, panettone, croissants and baking sheets. Therefore, According to the first information. Meanwhile, the production will remain in Italy, in the two historic plants of San Giovanni Lupatoto and San Martino Buon Albergo, both in the province of Verona.

The operation follows the saving of the brand in 2018 by the Veneta Spezzapria family. who had brought the company back to profitability after a bankruptcy phase.

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Another piece of Made in Italy that goes abroad

With this acquisition, Melegatti becomes part of the long list of Italian brands sold to foreign groups, while maintaining localization and productive “Italianity”. Valeo Foods, with a turnover that exceeds 1.8 billion euros. about 6,000 pandoro becomes irish, melegatti sold employees, built a strategy based on targeted acquisitions in the confectionery and snack sectors, focusing on the strength of local brands to be exported on a European and global scale.

The Melegatti case joins the well -known names of Food Made in Italy today in foreign hands: Parmalat (French Lactalis). Gancia (Russa Roust), Motta and Alemagna (Swiss Nestlé), just to name a few. A trend that raises questions but also opportunities: in an increasingly globalized market. the palatability of the Italian brands remains very high, especially in the segments with high symbolic and cultural value.

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Costume and identity, when the pandoro becomes ambassador

The pandoro, in its golden simplicity and in the star form, is not just a Christmas dessert: it is a family rite, a childhood perfume, an image that sinks in the Italian collective memory. That now his historical brand ends pandoro becomes irish, melegatti sold in Irish hands is more than an economic news: it is a sign. of the times. Like American pizza. espresso coffee served in high glasses, pandoro is also destined to change skin while remaining, at least in part, itself.

Melegatti – like other national brands – turns into a cultural ambassador. ready to be sold on new tables, into new markets, under different flags. But the challenge will be one: do not miss the Italian heart in the name of global expansion.

Card – Melegatti 1894

1. Foundation 1894. Verona – by Domenico Melegatti
2. Pandoro products, panettone, croissant, oven cakes
3. Factory headquarters in San Giovanni Lupatoto and San Martino Buon Albergo (VR)
4. Crisis and revival bankruptcy in 2017, relaunched in 2018 thanks to the Spezzapria family
5. Buyer Valeo Foods (Ireland), part of Bain Capital
6. Valeo turnover over 1.8 billion €, 6,000 employees, 8 factories (7 EU, 1 Canada)