Have monkeys invaded the Earth? No (or rather, not yet…), it’s just the brilliant marketing of the new film The Kingdom of the Planet of the Apes.
On Wednesday, 20th Century Studios took advertising to another level by surprising unsuspecting citizens walking by the beach in San Francisco. Couples and people who were enjoying a quiet afternoon found themselves in front three monkeys on horsebackdirectly from the new film by Wes Ball coming to the cinema on May 24th. The trio of characters then appeared in the same way in Venice Beach, Los Angeles.
Needless to say, this curious marketing gimmick quickly became popular viral on social media, where videos shot in San Francisco have now surpassed one million views. After all, it’s not every day you get to experience firsthand what it means to live on the Planet of the Apes!
https://twitter.com/DiscussingFilm/status/1783263642504278330?t=cuuDHKA27JvvrKx8t3OcVQ&s=19
Set approx 300 years later the events of The War – Planet of the Apes (2017), the sci-fi blockbuster tells of a period in which the population of primates has established itself as the dominant species, while humans have regressed to a feral state. However, it seems that the new rulers of the planet, led by the new leader Proximus Caesar, are increasingly directed to make the same mistakes of human history.
The official synopsis of The Kingdom of the Planet of the Apes reads:
Director Wes Ball breathes new life into the epic franchise with a new story set several generations after Caesar’s reign, where apes are now the dominant species living in harmony while humans have been reduced to living in the shadows. With a new tyrant ape leader intent on building his empire, a young ape embarks on a harrowing journey that will make her question everything she thought she knew about the past and allow her to make choices that will define a future for the apes and the human beings.
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