Buckingham Palace he’s not going through a very easy time. The crown has proven to be very fragile in recent months, following the announcement of the disease King Charles and the tumor of Kate Middletton. And, in addition, the royal family continues to have several frictions with the Prince Harry And Meghan Markle.
The Duchess of Sussex is working on its own brand, which involves the publication of life style content on social media, but to make it “take off” it must, first of all, regain the trust of the British people. According to rumors reported by the Mirror, the former Suits star must try to follow some tactics that could help her rebuild her reputation in Great Britain.
Meghan Markle must be “less American”
Earlier this week, news broke that Harry and Meghan have hired a UK-based manager to oversee their communications and image. The couple nominated Charlie Gipson to manage communications with the English media. The man has worked with big brands, such as Mars, Cadbury and Dominos. After the news, a team of marketing professionals suggested the Duchess of Sussex some moves to implement if she wants her new brand, American Riviera Orchardmanages to be successful in Great Britain too.
The advice includes having to show the public the real Meghan Markle, thus distancing itself from the gossip that revolves around her figure. After that, she should move away from being “too American” and embrace British culture, demonstrating her humble and sweet side to people, so as to enter people’s hearts. All accompanied by her beloved Prince Harry, with whom she should demonstrate a more constant unity, so as to ward off gossip about their alleged estrangement.
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