Tesla backslid in April too: 2024 confirms to be a difficult year for Elon Musk’s brand, after years of continuous growth in sales. Here is the data.
Tesla in reverse: minus sign from all major markets
It is no coincidence that in the April 23 call with financial analysts the owner announced his intention to go back to the trenches. Relaunching the project of ‘small’ from 30 thousand euros. The fact is that the data arriving from the main world markets shows further declines in 2023. Downturn confirmed in April after -8% recorded globally in the first quarter. Tesla’s large Chinese factory Shanghai sold in Apriland 62,167 cars, partly destined for the local market, partly for export too in Europe. The drop is 18% compared to the same month of 2023, according to data from China Passenger Car Association (CPCA) reported by Reuters. The main European markets also fell: in France there Model Y, leader in all the main markets for a long time, it has even slipped in 6th place, with 1,405 cars sold. Far from Peugeot e-208first with 3,185, and also preceded by Peugeot e-2008, Renault Twingo And Megane, Fiat 500e.
Same music also in another large market like the United Kingdomwhere the Tesla Model Y was ousted from first place by BMW i4, finishing second. In Germany the Tesla drop was even of 32%with 1,637 registrations. Alone in Italy Elon Musk’s SUV retained first place, but with very modest sales, 237 unity against 480 of April 2023. What are the causes of this decline? The specialists’ analyzes go in different directions. There’s what it’s about production problems and who instead cites the increasingly tight competition of the big Chinese and German brands. And who points out that, in a market always on the hunt for novelties, Tesla finds itself with two models that it is starting to have a few years on the shoulders. Even more so since the substantial restyling of the Model 3 it is not giving the desired results. The owner assures that at the end of the year the number of Teslas sold will still be higher than the previous ones 1.8 million of 2023. But the beginning is not the most promising…
- But the models continually improve, as demonstrated by this VIDEO-TEST by Paolo Mariano
