The price is collapsing, a situation impossible for Tesla and Elon Musk to ignore. Here’s what’s happening.
Tesla is widely among the most sought-after companies ever appreciated within the global automotive scene. There are very few of this caliber, and this should at least partially give an idea of the splendid work carried out over the last 20 years by Elon Musk and colleagues.
Which does not mean that the American electric car company can suddenly stop or slow down, also because there is no shortage of rivals on the market. let’s think of BYD, for example, which at the end of 2023 had drastically approached the sales numbers of the US giant.
It is clear, therefore, that at Tesla something will necessarily have to be done, in order to avoid unpleasant future surprises. Among other things, however, Tesla prices appear to be dropping dramatically. Let’s try to better understand what is actually happening.
Tesla, prices drop: what it’s about
In recent months, Tesla has started sales of the Tesla Cybertruck, the futuristic pick-up that Elon Musk wanted so much to be made and which has been talked about a lot in recent times, for better or for worse. Now, however, perhaps things are slowly changing, and not for the better. The used Cybertruck market, in fact, is collapsing more and more. Considering that until recently prices exceeded $200,000 – double the price new – this is truly important news.
In truth, however, it was Tesla itself that tried to limit this secondary market, requiring buyers to sign an agreement prohibiting resale of the Cybertruck within the first year of purchase (unless Tesla approves otherwise). In the event of a violation, the risk would be to pay a penalty of $50,000 and risk having to say goodbye to possible future Tesla-branded purchases. It must be said that the Cybertruck has not started to drop in price just because of this, also because it would really be a mild solution to achieve such a drastic change.
The increase in production and greater availability of new vehicles has led used pick-ups to drop significantly in price. Now they cost 130 or 140,000 dollars. Still too high but still significantly lower than a few weeks ago. It seems clear that the prices of these vehicles are destined to fall more and more, at least until the price of used vehicles is lower than that of brand new models.
