2025 ends with decidedly positive results for the Juventus Museumwhich continues to confirm itself as one of the most visited sporting and cultural centers in Italy. As announced by the Juventus club during the year just ended the museum welcomed 140,712 visitorsa fact that testifies to the constant interest of fans and tourists towards the history and successes of Juventus. The number of people who chose to complete the experience with the Stadium Tour was also particularly significant: 101,223 visitors, equal to 72% of the total, also visited the Allianz Stadium. A result that highlights the strong appeal of the facility and the effectiveness of the integrated museum-stadium offer, capable of attracting national and international audiences throughout the year.
Juve’s press release
“The Juventus museum closes another year with great numbers and looks towards 2026 to be experienced with renewed enthusiasm, always in the name of the great Juventus history. There were 140,712 visitors in 2025and of these 101,223 also took part in the Stadium Tour (72% of the total). A fact that confirms how central and alive the museum becomes when Juventus takes the field at the Allianz Stadium, and beyond, as well as consolidating its positioning as one of the most visited museums in the city of Turin” – we read in the club’s press release. Then he continues: “Among the many activities and initiatives carried out in recent months we remember the launch, in collaboration with WeSchool, of the new educational program with dedicated training proposalsavailable for all schools of all levels, with the first workshops taking place starting from the first week of February. The creation of the Club’s official Hall of Fame has been completed, with its dedicated room in the Museumwhich also saw the recent entry of the winning team of the 1985 Intercontinental Cup with the delivery of a historic match shirt.
In recent weeks the Trophy Experience also startedwhich has already seen the participation of hundreds of visitors in the first two weeks, with the opportunity to “touch” the trophy won by the Bianconeri in the Tokyo final 40 years ago. 2025 also ended with the‘allestimento della mostra “The Art of a Legend: Alessandro Del Piero Through the Eyes of Creativity”open to the public from today, 1 January 2026, at 2.00 pm – opening hours of the Museum as well – and which will be held until 12 January. The best way to start 2026 on the right foot, in the name of tradition, innovation and creativity: we are waiting for you at the Juventus Museum!”
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