In our era of influencers chasing clicks and superstars increasingly distant from their fans, every time a video pops up too good to be truemany are starting to suspect that this is an operation by the usual marketing geniuses. Then, when the protagonist is one of the brightest talents of modern football, suspicions become almost certainties. On Christmas Day, Barcelona star Lamine Yamal, while on holiday with his family in Dubai, couldn’t resist the temptation to playing with some kids at the beach and show off some of the shots that are making him one of the most electrifying players in the world. The videos, released both by his mother Sheila and by some passers-by, seem genuine, like the smiles of the talent azulgrana and the kids who can brag to friends of having played against one of the strongest footballers on the planet.
Football is first and foremost a game
The news, reported by French radio Rmc Sportsurprised many: instead of enjoying a few days of well-deserved vacation, the Barça star found time to participate in matches on the beach in the city of the United Arab Emirates, taking the opportunity to show off the technique that has made it one of the forbidden dreams of many European greats. Considering that almost all public figures are now followed by video maker ready to film and relaunch on social media every curious or interesting moment of the stars’ ways, the suspicion that it is a viral marketing campaign is obvious. Yet those images they don’t seem artificialthe smile and the fun of a footballer who, despite being already famous and rich, is still little more than an adult, really seem like those of a child, happy to be able play just for pleasurerather than chasing the next personal or team goal. Even if it is never easy to express oneself on the sand, Yamal still wanted to show what he is capable of: sudden shots, fake beyond belief, share“sombreros” and so on and so forth.
The kids could hardly believe their luck, especially when the talented azulgrana he stopped for take selfies with them. A simple video, made specifically to raise a smile and remind everyone that football stars, despite the spotlight and the scrutiny of their private lives often relentless that they are forced to endure, remain normal people endowed with extraordinary talent. Memory goes back to a few years ago, when people of the caliber of Zinedine Zidane ed Edgar Davids he went against the rules in force at Juventus to sneak away and indulge in a few games in the Turin car parks, often involving local youngsters. At the time there were no cameras around but the fun, the joy of playing just to express thelove for football in the purest way it always remains the same. The video went around the world, between a slice of panettone and a glass of sparkling wine: at this point it matters little whether it was thought about at the table.
People smiled, young people dreamed of being in the place of kids on that beach in Dubai, all’s well that ends well. These little moments they should be sipped like a good wine: soon the insults, controversies and more or less artificial accusations will come flooding back.
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