In its homeland, Tuscany, luxury e-tailer LuisaViaRoma has inaugurated the First edition of LuisaViaRoma Escapesan exclusive experience to celebrate the start of the summer season and the travel wardrobe, highlighting the latest collections of women’s and men’s fashion, accessories and beachwear. An escape between Porto Ercole, Giannutri and Capalbio, some of the most beloved summer locations in the region, where a group of the brand’s guests were able to show off their summer outfits between fun aperitifs by the sea, refined candlelit dinners and a boat trip to discover the Tuscan coast.
The LuisaViaRoma Escapes travel itinerary begins in Porto Ercole, a famous and characteristic seaside resort located on the Argentario promontory. Guests arrive at La Roqqa, a new hotel structure with a modern and welcoming design that, by paronymy, recalls La Rocca, a historic Spanish fortress of the 16th century that dominates the coast from the highest point of the mountain.
In the rooms, overlooking the tourist port, as well as on the Breakfast Terrace and in the Mezzanino gourmet restaurant, guests will find a personalized welcome kit containing an exclusive selection of beachwear and accessories from the SS24 collections available on LuisaViaRoma.com. In addition, for skin protection and care, natural sunscreens by Le Rub and cosmetics with exclusive formulations by Augustinus Bader. Everything is ready to inaugurate the LuisaViaRoma Escapes journey.
The first appointment is at the Isolotto Beach Club. A private connection from the La Roqqa hotel takes guests directly to enjoy a moment of relaxation on the loungers just a few steps from the beach. What better location to start showing off the perfect travel wardrobe? Women in one-piece swimsuits with graphic silhouettes paired with crochet pieces, straw bags and subtle jewelry. Men in tailored swim trunks worn with short-sleeved shirts and bandeau sandals. The only rule for everyone: the mix of established brands and emerging brands, in true LuisaViaRoma style.
After sunset, we return to the hotel for a change of outfit. Dinner is served at the Beach Club, under the stars. Here the outfits become more elaborate, with airy dresses for women, embellished with the cult accessories of the season. While in the men’s wardrobe, light suits, linen garments and leather or suede moccasins take up space. The menu is worthy of the occasion, with original and sophisticated combinations of flavors. Between one course and another you can admire the moon reflected in the sea.
The following day, the LuisaViaRoma Escapes program begins with the Veliero Experience, an excursion aboard a gulet to the island of Giannutri, the younger sister of the island of Giglio, famous for its pristine beauty and its historical finds. For the boat trip: straw hats or trendy bucket hats combined with sunglasses with a distinctive design. The choice of swimsuit is considered in view of a dip in the crystalline waters encountered during the journey.
In Giannutri, lunch is served at the Animosque restaurant, a charming structure that mixes original elements from the 1970s with modern objects with a contemporary taste. The menu based on local fish is served under the portico overlooking the sea, surrounded by the lush vegetation of the Mediterranean scrub. The tasting ends with artisanal ice cream produced on the island. Giannutri is also home to the Villa Romana, an ancient residential complex built in the 1st century AD by the Domizi Enobarbi family, of which the Roman emperor Nero was a descendant.
The LuisaViaRoma Escapes journey ends in Capalbio, at Locanda Rossa, with a dinner that represented the grand finale of the experience. Immersed in the Tuscan countryside, the accommodation facility extends over 21 hectares of land with over 3,000 olive trees, has a rustic yet elegant atmosphere, and is the ideal location to show off the chicest outfit brought in your suitcase. Tailored shirts and trousers for him; dresses with precious embroidery for her. Designer jewelry and accessories complete the looks of all guests. The dinner, based on local specialties, is served by the pool, in a perfect atmosphere to seal the last memory of this unforgettable escape.
From Porto Ercole to Giannutri and Capalbio, each stop of the LuisaViaRoma Escapes journey offered a perfect combination of relaxation, adventure and discovery. An itinerary that put the summer wardrobe of the guests of the experience to the test, encouraging them to combine the best of ready-to-wear and beachwear proposals of the famous Florentine e-tailer.
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