Milan, 3 July 2024 – Saturday, July 6, 2024 marks the beginning of the long-awaited summer sales in Milan and in all the Lombardy. This season of discounts represents an unmissable opportunity for consumers, eager to renew your wardrobe at great prices and discover the latest fashion trends. Here’s a guide to getting ready in the best possible way, with useful tips and news.
Summer sales in Milan and Lombardy will officially begin Saturday, July 6, 2024 and will continue for sixty days funtil Tuesday, September 3, 2024 as established by the resolution of the regional council of 14 December 2011. For all shopping lovers (and not only) there will be available discounts on most clothesi. And not only that. This period of rock-bottom prices involves shops clothing, footwear, accessories, household appliances and much more, it is the opportunity to purchase quality items at reduced prices.
Many shops apply the formula of discount prog ressivewhere declines increase as the weeks go by. For example, the first few days could see discounts of 20-30%, which will rise up to the 50-70% in the last weeks of sales. In addition, some department stores and boutiques organize special events, such as aperitifs, collection presentations and shopping sessions with stylists, to attract more customers. More and more shops are also offering discounts on their e-commercea solution for shopping comfortably from home, ideal for those who want to avoid the crowds.
Retailers must comply with specifications rules during sales. They cannot make promotional sales in 30 days previous the start of the sales, i.e. from 6 June 2024, but they can advertise the upcoming discounts. They must display the initial price of the product and the discount percentage applied, without indicating additional prices. Transparency and truthfulness of the information is essential, and must be able to be demonstrated to the control bodies. It is not mandatory to indicate the final price discounted. Sale products must be separated from regular-priced products, with clear signs for buyers. If a product purchased on sale is defective, You can request a replacement or refund by keeping the receipt.
Before you start shopping, it is useful plan ahead and make a list of necessary items to avoid impulse purchases. Check the original prices It is essential to make sure that the discounts are real, as some stores may inflate prices before the sale to make the reductions seem more significant. It is important to pay attention to the return policies of each store, especially during sales, to avoid unpleasant surprises after the purchase. Focus on classic garments and high-quality items, such as winter coats, designer jeans or elegant shoes, can be a winning strategy. Taking advantage of the extended opening hours offered by many shops, including those that will also open on Sundays, makes shopping easier. Early bird o Last minute? Deciding whether to take advantage of the first days of sales to have more choice or wait for the last weeks to get bigger discounts, but with a more limited selection is the big dilemma.
Milan is one of the fashion capitals and offers several areas ideal for shopping during the sales. Here’s where:
Fashion Quadrilateral: Via Montenapoleone, Via della Spiga, Via Sant’Andrea and Via Manzoni are the streets where you can find the big names in fashion and luxury.
Corso Vittorio Emanuele II: another busy shopping area, with a mix of large chains and brand name stores.
Buenos Aires Parade: One of the longest shopping streets in Europe, ideal for those seeking variety and convenience.
Navigli and Brera: Perfect areas for those looking for niche boutiques and vintage shops.
Even in the main ones shopping centers in Milan and Lombardy you can find many offers. For example, the Arese Centerone of the largest in Europe, presents the “Village of the Elves on holiday”, from 5 July to 8 September it will bring the magic of Christmas in the summer of 2024 on the occasion of the sales with attractions for the whole family. Low prices even at Carousel of Carugate and to the Cornflower of Rozzano a wide range of products and entertainment to make shopping more enjoyable. The CityLife Shopping District in Milan celebrating the start of the 2024 summer sales with a special White Night Wednesday, July 10, 2024: All stores will be open until midnight, but there will also be special events and Mirror-themed shows. Also The Serravalle Outlet and the Franciacorta Outlet Village will be among the unmissable destinations during the sales period for those looking for high fashion brands and casual clothing.
