Lucca opens the city doors to the second edition of Lucca Fashion Weekend, three days dedicated to culture and fashion and the wonders of the area
Luccaa city whose architecture has passed through the centuries, adapting and always preserving its memory, a place that will always reserve some new and unexpected panorama. It could not fail to be the perfect backdrop for the second edition of the Lucca Fashion Weekend, the event dedicated to fashion that opens again to the city after the success of the zero edition.
Dal June 27th to 29th in fact Lucca and its artisan realities, expression of the Made in Italy, they have been the protagonists of a new language, which looks to the future between valorization of the territory, art and entertainment.
Lucca Fashion Weekend is once again a great opportunity to make the territory known through a packed program that included talks, exhibitions, installations and fashion shows in historic locations and art palaces. Historic ateliers and young brands were the protagonists of a path designed to protect tradition while remaining attentive to experimentation and research.
Among the city’s key points we find Ditch Street, the ancient silk roadthe main seat of the silk-working artisans’ workshops and where large-scale techniques for this material were used for the first time.
Laura De Cesari – Lucca yarn
Credits: Courtesy of Press Office
This fabric has played a primary role in many activities, such as in live demonstrations with ancient looms of the Tessiture Lucchesi Association or through the artist Francesco Zavattari who took care of the special arrangement of the street.
Other places of particular interest were the undergrounds which hosted an exhibition project that included young designers and prestigious artisan companies, such as Mary Patricia Marra, Damiano Marini, Aza Lea, The invasion, l’Eight Studio, Lamoureux House e salmon loira.
The aim of “Sotterranea” is to reiterate the need to dig and go beneath the surface of a product, an invitation to continue to search for uniqueness, without succumbing to the charm of big names.
Credits: Courtesy of Press Office
salmon loira
Credits: Courtesy of Press Office
Lucca It is a city that has been able to change over the centuries, adding, removing, adjusting large squares and small alleys, always with great delicacy to offer visitors an ever-new experience, ever-different landscapes.
Its streets have been celebrated in the project “Artisanal Crossroad“a project aimed at bringing the world of creative talent closer to the general public and giving new visibility to the excellent realities of the territory, through fashion.
Ancient jewelers, framers, historic bookshops and local artisans hosted a selection of independent brands, as mentors and promoters of young talents of Made in Italy. Among the brands included in the project: Villa Thirty One, Monte Sharp, Gaja Banchelli, Pippilù, Soul dazee Rovi Lucca.
Mary Patricia Marra
Credits: Courtesy of Press Office
Villa Thirty One
Credits: Courtesy of Press Office
There was no shortage of special exhibitions and displays, such as “Antonio Canova and Neoclassicism in Lucca” where the beauty of the marble sculptures has entered into a dialogue with the silk masterpieces of Roberto Capucci; Barbie Showat the Banca del Monte foundation, Mattel dolls from 1959 to 1980 were exhibited, coming from private collection of Renata Frediani.
Antonio Canova and Neoclassicism in Lucca
Credits: Courtesy of Press Office
The auditorium of the Banca del Monte Foundation has hosted famous fashion personalities, such as Anna Molinari, founder of the brand Blumarinein a talk in which Elena Sanguankeo, creator of innovative fabrics, and Maria Giuseppina Muzzarelli, expert in fashion history, outlined unique perspectives on how raw materials and innovation influence entrepreneurship in the fashion sector.
In the city that hosts the Lucca Comics & Gamesclassical music and comics were key elements: in addition to the collaboration with the cartoonist James Bevilacquawho created the poster for the event, a talk open to the public dedicated to the meeting between the world of manga, fashion and comics with Cosimo Lorenzo Pancini, director of art of Lucca Comics & Games, the cartoonist Alberto Pagliaro e Martha Biaginistylist for international brands.
From fashion shows, such as the one by Bottega Bernard, to masterclasses with special guests by Armani Beauty, Lucca was the guest city of the concert event “Puccini according to Muti“, broadcast live to the world, a homage to the Italian composer born in Lucca and disappeared a hundred years ago. The splendid sixteenth-century walls of the Tuscan city were the perfect backdrop for the musicians who, on Puccini’s motifs, offered the audience an experience of extraordinary beauty.
The councilor Paola Granuccithe creator of the event, explained to us how this represents a further step forward after the excellent results of last year and that given the success achieved, she will have to get to work immediately, in view of a third edition that is ever bigger and more ambitious, just as Lucca deserves, and we couldn’t agree more.
Lucca it is an expression of classical and contemporary art, a balanced mix of eras that make it the perfect backdrop for a world like that of fashion, constantly changing and hungry for novelties, without forgetting the tradition, values and exploratory paths that have made it a key city of Made in Italy.
