A new line of merchandising of the Walls of Lucca. This is the news announced this morning (Tuesday 2 July) by the councilor for tourism of the municipality of Lucca Remus Santinifrom the sole director of Lucca Plus Robert Of Grace and from the historical Roberta Martinelli the new line of merchandising of the Walls of Lucca.
“An absolute novelty in the history of the city – said those present – which aims to further enhance and promote the monument that is a symbol of the Lucca area throughout the world”.
It is a’wide range of official gadgetscreated by the municipal administration in collaboration with Lucca Pluswhich from today (July 2) will be available for citizens and visitors at the info point in Piazzale Verdi and at the Mura di Lucca Castello di San Donato info point.
Metro srl goodbye: the company changes its name and becomes “Lucca Plus”
They are part of the first stock t-shirts, sweatshirts, fabric shoppers, caps, mugs, pencils and water bottles. An initial launch, which will be implemented with new objects of interest in the coming months. The Walls of Lucca, considered the largest and best preserved European example of urban fortification, therefore remain at the center of the administrative action, which after the creation of the scientific committee, the opening of the permanent exhibition ‘Re-Knowing the Walls’, the reopening of two symbolic venues such as La casa del Boia and the Antico Caffè delle Mura, now aim at a decisive tourism marketing strategy centered precisely on the urban symbol par excellence.
The new logo, at the centre of each official product, represents a bastion of the Walls with the green and red colours, which recall the stands and the bricks.
“The promotional strategy for the city and its beauties continues with vigor – comments the councilor Remus Santini – through the innovative idea of a line of merchandising entirely dedicated to the monument that distinguishes and identifies us in the world. An initiative that we are sure will be appreciated by the people of Lucca and the many tourists who every day crowd our info points and will be able to return home with a beautiful memory of the days spent here”.
“The Walls are an international symbol – adds the sole director of Lucca Plus Robert Of Grace – and this project, with the opening of a new bookshop by Lucca Plus, which already manages the reception in the Castello San Donato, aims to further enhance them, in the wake of the excellent work that the municipal administration is carrying out. An added value for the many tourists who love and enliven our territory every day and a great novelty for the city’s tourist offer”.
As regards the new bookstore, texts dedicated to Lucca published by Maria Pacini Fazzi Editore and the Quaderni dell’Historica Lucense are immediately available.
