“Do you know my city? This is Bari”. This is the message that accompanied some beautiful images of Bari on the screen of one of the most famous squares in New York City, in the heart of Manhattan. We are talking about Times Square where at 5:15 pm on Monday 1 July (11:15 pm in Italy) the screens of the TSX Broadway, the famous 46-story tower and also the setting for major events and shows, projected some suggestive locations of Bari on its gigantic LED screen, capturing the attention of hundreds of passers-by on a normal afternoon in New York.
In fact, Times Square is estimated to be frequented by over 300,000 people every day (just on foot), which is why there are so many brands that display their products and services on the various digital screens.
BariExperience.com, the independent blog for the promotion and enhancement of the territory that has become increasingly popular among tourists who are about to come to Bari, knows this well. Its homage to the city, with a 15-second video, was projected right in Times Square in one of the busiest time slots; those who were passing by, in fact, were able to observe some images of the capital of Puglia, including the inevitable waterfront with the characteristic street lamps in the foreground, a skyline of old Bari seen from the sea, the characteristic “Piazza degli innamorati” in the evening version (Largo Albicocca), a suggestive glimpse of the Margherita theater and a breathtaking panorama of the Nazario Sauro waterfront.
“If to date the personal commitment with BariExperience.com has managed to propose an online reference point to discover the city – comments Dr. Ivan Giuliani, marketer from Bari and founder of BariExperience.com – offering Bari an increasingly international scope, this new tribute to the territory wants to raise the bar and leave a global footprint”. Giuliani, member of the Board of Confcommercio Giovani Bari-BAT, continues: “The interest from America, in fact, is palpable also from the numerous visits recorded on the site, for this reason being present in a square known as the «crossroads of the world» allows us not only to reach a vast and diversified audience, but also to do territorial marketing in a place that is an icon of global marketing”.
