In Grosseto the exhibition “Cappiello Style. The revolution of posters”

The exhibition poster

Published at 07:00

GROSSETO – A great exhibition dedicated to the Italian art postersfrom the late nineteenth century to the seventies of the twentieth century, with a particular focus on the advertising art of Leonetto Cappiellowill be open to visitors until September 8th at Le Clarisse Cultural Center (via Vinzaglio, 27). The exhibition, entitled “Cappiello Style. The Revolution of Art Posters“, is curated by Mirko Morini and Mauro Papa.

Studying the art poster means understanding the history of customs and social relations because this means of communication has represented and still represents one of the most effective tools of dissemination.

Leonetto Cappiello

At the heart of the exhibition are the posters by Cappiello, the author of a real revolution in the sector, including sketches and other objects, but not only that, it will also be possible to admire the posters of Dudovich, Ballerio, Hohenstain, Depero, Sironi, Nizzoli and Marangoli. A section will be dedicated to Campari advertising, relating the two Campari posters signed by Cappiello to those by Depero, Nizzoli, Mauzan and Marangoli. All these works are owned by a single collector from Grosseto, Federico Guidoni.

Marcello Nizzoli, Campari, 1930

The exhibition does not only involve the Le Clarisse cultural centre, but also the Ticci’s antiques gallery (via A. Gramsci, 2D), which for the occasion exhibits original paintings by Aleardo Villa (Revello 1865 – Milan 1906) and art posters of his time, and the Latino Coffee (via Garibaldi, 17), which is permanently decorated on the walls with large advertising posters signed by Leonetto Cappiello, Camille Bouchet, Mario Bazzi and Robert Wolff.

“Advertising is democratic,” wrote Lucien Descaves in 1900. “Before advertising, the crowd was unaware of most of the instruments of comfort, which only the aristocratic public took advantage of, because it alone knew about them: advertising has put an end to this inequality.”