The van of “Erbucchio”, an organic social farm in Piacenza, which welcomes people with social problems and disabilities, involving them in the campaign’s activities, was “redesigned” by the students of the 5th grade A of the Cassinari high school in Piacenza. The school activity involved the design and creation of an advertising and decorative display for the company van. The kids visited the company and during this meeting the ethics that the company follows were explained to them.
CASSINARI DI PIACENZA PROJECT
During the process, all the design phases were followed up to the creation of the final digital files, subsequently sent to the typography which took care of printing the graphics and applying them to the medium. The process was entirely conducted in project work mode, with continuous dialogue with the client, for the design, creation and selection phases of the various graphic proposals up to the final one, proposed by student Zunka Trajkova.
PURPOSE OF THE SOCIAL FARMING PROJECT
The project had various objectives: the development of the work culture and the acquisition of awareness and the importance of personal commitment, the achievement of skills to be placed in a field of work and professional orientation, the understanding of the functioning methods of the the organization of work and business in the global dimension and the building of effective relationships in the context of study and work.
