Legnano
Sport | May 23, 2024
The former red and white flag will be Team Ambassador to enhance the Legnano Basket brand. And on June 27th it will fill the PalaBorsani for the farewell match
Legnano – A bridge between the recent past and the near future, with the change of role of Tommy Marino as a point of reference for a river-event to balance the 2023/24 stingy with satisfactions on the field for the first team, and a 2024/25 characterized by the desire for redemption and innovations. The first of which is the new role of the entrepreneur-TV commentator-influencer who said goodbye to basketball being played (still not completely) last April 21st, and from yesterday – Wednesday May 22nd – officially became the Team Ambassador of Legnano Basket .
We chose an English name because “it’s cool”, but with Maurizio Basilico we established a very specific job description – explains the former Legnano flag who is now the “image man of the club” – Here I built a special relationship with the public and the club, who when Chiusi had canceled my contract due to a foot injury, trusted me and put me back on the field. If I can be useful to the Knights through my community, I will make my skills available>. Marino will therefore be the flagship of the new “Knights Force” formed around the Minibasket manager Emanuele Gerosa to collect resources in the area. The former player’s expertise will not be the commercial part, but his ability to enhance the Legnano Basket brand on a social and digital level.
This club has a brand that has no equal in Serie B, except for the two Livornos: I will have to try to raise its value and perception. Then I will be present at the 2024 Camp and will work in companies for team building and other activities>. Basically Marino will no longer make Legnano win matches on the pitch, but will have to help Legnano increase the resources to win matches: Tommy is the most influential person in Italian basketball on a socio-media level, therefore at Legnano Basket we are always one step ahead> confirms Marco Tajana, who thanks the 60 sponsors of the Knights project starting from the confirmed Sae Scientifica knitting brand.
But building a stronger team that can aim for the playoffs is not enough; also for this reason the addition of Marino strengthens our communications area and the commercial project> confirms Tajana. But for Marino’s superfans there is still one last chance to see him on the pitch: “The lastissma dance” after leaving the Knights as a player is scheduled for June 27th at PalaBorsani. A farewell game for Marino and his lifelong friend Bruno Cerella, co-founders of the Slums Dunk project, which will bring a series of basketball greats to Castellanza (Della Valle, Linton Johnson and Mitchell Watt are the announced protagonists), two well-known faces of SkySport with Federica Masolin and Alessandro Mamoli hosting, and 2000 spectators in the stands (seats almost sold out in advance on Ticketone).
Giuseppe Sciascia
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