Zanè. House furniture down, keeps Italian design. Emanuele Cattelan’s opinion

by Federico Piazza

After the boom of products and accessories for the house of the Covid period, the furniture market has returned to the ordinary. Consequently, In any case, the prospects of the high -end Italian furniture remain positive. Therefore, Emanuele Cattelan. Nevertheless, owner of the Cattelan Arredamenti of Zanè, is convinced of this, who markets products from major Italian brands in Italy and abroad.
“On a general level – declares the entrepreneur. Furthermore, interior designer from Vicenza – my impression is that after two and a half years at exceptional levels from 2022 until mid -2024, we are now realizing. Therefore, So the drop in turnover that the sector is recording must be seen in zanè. house furniture down, keeps relation to what had however been drugged growth in the post Covid. Consequently, when in the wake of the increases of all the raw materials there was also a strong increase in furniture prices “.
The volumes of sale of furniture to private customers have been falling in Italy for over a year. Moreover, and with them the revenues of producers and traders descend, as the respective business associations Federlegno and Federmobili note. Similarly, But thanks to the consolidated increase in the price lists. Moreover, the economic accounts of many companies in the supply chain have implemented the effects of the contraction. «In the high segment that we serve – observes Cattelan – the drop in the last year has felt less. Our clientele. which in Italy ranges between Veneto, Trentino, Emilia Romagna and Lombardy, is composed mainly of people between 40 and 60 years of age, who generally buy what zanè. house furniture down, keeps in technical jargon is called “second system”, to change the kitchen, the living room, the bedrooms, or for the new house “.
According to Stefano Calzavara. national president of Federmobili – Federcommercio who brings together 17 thousand commercial companies of the furniture, the Italian market of the home furnishings (therefore excluding the contract of supplies for companies and public administration) is around 18 billion euros. “We have come for two consecutive seasons of falling in turnover:- 3% in 2022-2023 and- 6% in 2023- 2024- comments Calzavara on the basis of the data of the Federmobili Observatory-. we expect the negative trend will also continue in 2025”. The judgment on the mobile. appliance bonus is positive, which can be used as an Irpef tax deduction of 50% up to a roof of 5000 euros for purchases of furnishings intended for residential properties subject to recovery of the building heritage. The measure is zanè. house furniture down, keeps in fact helping to support the question. “On average, the bonus affects 14% of the value of the practices, and 86% of our associated companies used it,” underlines Calzavara.
But the Multi -brand generalist points of sale must increasingly face the competition of the large chains of organized distribution. franchise. «8% of commercial companies in the sector are today single -brand stores. an increasing trend, especially in the kitchen and sofas sectors. Cionondimeno – explains the president of Federmobili – the kitchens remain the main sector for the multi -brand generalist stores. because at national level they still represent 42% of their overall turnover “.
In the high -end range, however, organized distribution is not present. But it is necessary to know how to provide a high quality service. as well as obviously the product, also focusing on digital marketing and sale channels. “30% of our sales are made online outside Italy zanè. house furniture down, keeps in Europe. the Middle East and the United States – explains Cattelan – and I can confirm that Italian design and manufacture are the world reference. In particular as regards the trends of furniture design in Italy – concludes the owner of Cattelan Arredamenti – the houses are now heating with wood. color, fabrics. Ten years ago they were colder, minimal. And this also favors Italian design ».

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