With full pockets thanks to Fourteenth but the decidedly lower morality of the past (the trust of consumers has fallen between wars and various increasesIstat certifies) the Italians are preparing for the summer sales that will start throughout the country next Saturday, July 5, with the exception of the provinces of Trento and Bolzano. In reality, however, many have already taken advantage of the discounts says Confesercenti – and about 700 million have already been spent, almost a third of the total business tour that Codacons evaluates in about 3 billion. Confesercenti protest against promotional sales, Pre-Aldi, web discounts and offers via social media with which the official date set by the regulations is around.
A real “assault on business”, which anticipates approx 700 million euros of purchases before the official start of the season sales date.
Promotions, pre-mals and web discounts
Fism Confesercenti explains how a week after the start of the sales over 6.5 million consumers have already taken advantage of the offers, spending on average about more than 100 euros each. After all, Promotional fire is very wide: Over half of the Italians (52%) has already received offers, even if only a part – 18% of the total – actually purchased. 34% received offers but chose not to buy. Early offers targe above all the youngest bands: 22% between 18 and 34 years of age took advantage of the pre-maldi, against 17% in the 35-65 age group. “In recent years, commercial strategies to anticipate competition have multiplied,” comments Benny Campobasso, president of Fism Confesercenti. “Today the regulatory framework clashes with a reality that often escapes the controls: a parallel market of discounts and offers, which moves weeks in advance, online and offline”.
