After months of undertone communication, PlayStation returns to be talked about with a move is unexpected, but at the same time strategic: Lisa delle Blackpink officially becomes the new brand’s global ambassador.
The announcement came through a Video published on the official social channels And it marks the beginning of long -term collaboration with one of today’s most influential figures of today’s international pop music. Lisa, who has long become a global fashion and cultural icon, is one of the first celebrities to play such a central role in PlayStation’s communication.
The message is clear: Sony wants to attract a more audience young, global and sensitive to trendsshifting attention from the only technical to cultural and lifestyle aspect.
This move comes at a time when PS5 is at the center of discussions that are not always positive, between hardware problems related to liquid metal and criticism on the scarcity of exclusive impact exclusive. Relying on a figure like Lisa could represent a communicative turning point capable of responding, at least in part, to these problems.
The video published by Sony is probably only The first step of a global campaign In which Lisa will most likely be the protagonist in commercials, live events, special editions and, who knows, perhaps also in virtual apparitions in future games.
