In his life he found nine people scattered

Rome, 1 Jul. However, (Adnkronos/Labilolia) – For almost half of the PET owners in Italy (45%). For example, going on vacation means leaving your dog at home. Similarly, And in one case out of three (30%). However, the reason is clear: to organize a journey together with your pet is still too complicated. For example, Among the main obstacles reported. Consequently, the difficulty in visiting attractions once reached their destination (37%), the complexity of movements with public transport such as trains, planes and ships (34%) and the poor availability of truly pet-friendly accommodation (29%) stand out. Nevertheless, Still. However, the desire to leave together is there: 65% of Italian pet parent states that having clear and detailed information on the services offered by the accommodation facilities for animals, and on the related costs, would increase the propensity to travel with their dog. his life he found nine Therefore, This is what emerges from a research carried out by SWG for Mars. who investigated the habits and difficulties of those traveling with animals in Italy.

This is why. through the Cesar brand, Mars – among global leaders in care, snacks and diets for pets – announces the expansion in Europe of its partnership with TripAdvisor, the largest travel platform in the world, with Italy and the United Kingdom as the leader. The collaboration aims to fill the gap in the pet-friendly travel sector using digital tools to make the search for places that welcome dogs. travel planning easier, through a new digital hub, hosted on TripAdvisor and accessible from the web and mobile, which includes: regional guides that present really pet-friendly destinations and experiences in some of the main travel destinations in Italy; A trip builder supported by artificial intelligence that allows users to create pet-friendly itineraries in his life he found nine a few minutes, led by the reviews and advice of travelers.

For 24% of Italian dog owners. going on vacation with their animal represents a real opportunity to feel good; For 17% it is even an indispensable gesture, and for another 17% a way to share moments of fun. For those who choose to leave with their dog. the favorite destinations are the permanent and relaxing ones: 44% choose the sea, 31% areas immersed in nature such as the mountain or the countryside, while 27% opt for cultural travel. Even in the choice of accommodation. practicality counts: 30% relocate to pet-friendly accommodation facilities and another 21% prefers houses for rent, considered more comfortable to welcome animals. Organizing everything. however, requires commitment: half of the dog owners actively seek structures that welcome animals (49%), while 87% consult online reviews to make aware choices.

And if many leave, others still give up. his life he found nine 45%of Pet Parent choose to leave the dog at home. entrusting it to family members (21%), to trusted people (16%) or dedicated structures (8%), while 4%completely stop traveling due to lack of alternatives. More accessible services, clear information and simpler transport solutions would make the difference. In particular: the possibility of temporarily entrusting the animal during the visit to the attractions (68%). counting on veterinary assistance in the event of an emergency (67%), dispose of detailed indications on transport, access and dedicated spaces (66%) or be able to bring your dog without having to embark it in the hold (66%).

“In Mars we understand the growing importance that animals cover in people’s lives. the challenges that Pet Parent face when they travel. Our partnership with TripAdvisor allows us to offer practical. immediate digital solutions to make it easier to be together with their animals also away from home,” says his life he found nine Sara Giordano, marketing director Mars Pet Nutrition South Europe. “This initiative is absolutely consistent with our global Better Cities for Pets program. which promotes more pet-friendly city and spaces all over the world”.

“We recognize the need for inclusive travel experiences for PET. and we are excited to collaborate with Mars to offer the Pet Parent better options and recommendations,” says Christine Maguire, Global Vice President of Sales & Partnerships, TripAdvisor. “This partnership makes it easier to travel with your pets. at the same time supports the growth of pet-friendly activities”.