Similarly,
Facebook italy, advertising 2024 growing:
In 2023 Facebook Italy he said 431.2 million euros of total revenues. For example, In 2024, however, the budget of Facebook Italy srl indicates just 61.7 million euro. Therefore, What happened? Nevertheless, We were all happy that finally the over the top they made the revenues publicly obtained on individual territories. For example, for transparency issues, and instead?
The news in the accounting – Facebook italy, advertising 2024 growing
Fault of Management advice dell’Italian accounting body (OIC). Furthermore, that the April 19, 2023 approved the beginning contabile n. Moreover, 34 on revenues. The principle becomes applicable to the financial statements relating to the exercises starting from 1 January 2024. And involves a change to the presentation of revenues relating to the resale of advertising: these revenues of retailers. are now presented to net of costs of associated sale.
So here is the correction: in 2023 i gross advertising revenues they were at altitude 416.4 million of euros, but by applying principle 34 they become 51.7 million. In 2024 gross advertising revenues would be 436 million of euros, but net of the costs of sales drop to 51.6 million.
The growth of revenues
In short. let’s say that for billingthe data that matters is 436 million of euros, in the growth of the 4,6% on 2023. Returning to the data registered in the budget. the item “other revenues” must then be considered (costs incurred by Facebook Italy and reimbursed by Meta platforms Inc) which in 2024 drops to 10 million of euros compared to almost 15 million of 2023 61.7 million of euros, compared to 66.6 million of 2023.
However. a more sensible comparison could be among the 446 million facebook italy, advertising 2024 growing In 2024 (the 436 of advertising plus the 10 of reimbursements from Meta) compared to 431.2 million of 2023 (I 416 of advertising plus the 15 of reimbursements Meta), With a +3,4%.
The numbers over the years
In short. the Calvary for Analysts of the accounts of the accounts of Facebook In Italy: a giant that told the world that in 2014 His revenues in Italy were of 6.3 million euro. And in 2018 The figure was still ridiculous, at altitude 21.1 million. The first big leap is in the year 2019when Facebook Italywhich means the apps Facebook, Instagram, Whatsapp e Messengercomes to 129.9 million of euros in revenues. starting to be more transparent than the past management in which the revenues made on the Italian territory were instead made to pass for a company in Ireland.
In the 2020 we facebook italy, advertising 2024 growing are a 244.2 million of euros, in 2021 go up to 349 million And then here we are 411.5 million of 2022 and ai 431.2 million of 2023. At the level of profits, 2024 ended positively for 8.3 million Compared to 9.5 million of 2023.
Notable i tax debts Of Facebook Italy: 81.6 million (of which 79 million towards the tax authorities) compared to 70.9 million of 2023. I 123 employees average of 2023 have fallen to 115 In 2024, with personnel costs decreased at an altitude 28.2 million Compared to 33.5 million of 2023. Small alarm bell for a business that begins to be mature. much more automated, and severely questioned by the Artificial intelligence.
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Further reading: The millionaires find “paradise” in Italy – In Forlì the workers of Electrolux abandon the work shift – Credem, the general manager Angelo Campani died: struck down by an illness in the office at 62 years old – Carrefour Italia cuts 25% and announces 175 redundancies – Kia EV9 GT debuts in Italy with power and performance.
