The new figure chosen to manage Ferragni’s communication would be Dalia Gaberscick
There is no peace for Chiara Ferragni. The communication company he had chosen to relaunch himself decided to close the collaboration. After the scandal of Pandoro Balocco, the legal troubles, the crisis of his companies, the separation from Fedez and the break with the last boyfriend, Giovanni Tronchetti Provera, the umpteenth ‘wood’ arrives. This was revealed by Gabriele Parpiglia in his newsletter (as reported by the website www.open.online). The communication agency founded by Roberta and Enrico Sarzanini, who had started the collaboration with Ferragni, took a break. The relationship between Lighthouse Communication And the Ferragni companies was paused in view of the rebranding of the companies scheduled for the second half of 2025.
In 2024, in an attempt to relaunch his public and entrepreneurial image, Ferragni had entrusted Roberta Sarzanini, one of the most established professionals in the world of communication. With her, also the Lighthouse Communication team, an agency founded together with Enrico Sarzanini. This move had arrived after the removal of Fabio Maria Damatohistoric manager and “right arm” of the influencer, indicated by many as co -responsible for the collapse of the Ferragni brand. The task of the new team was not easy: to repair the damage of a reputational crisis that has now been full -bodied and put the image of one of the most well -known digital entrepreneurs in Italy on track. For a while, it seemed that things could improve. But now the final stop arrives: Sarzanini and his team have decided to close the relationship.
According to what reported by Parpiglia, at the base of the breakage there would be deep differences on how to deal with the difficult moment. Ferragni would have decided to take a break for the summer holidayspostponing every decision and activities in September. A choice that, given the delicacy of the situation and the imminence of a process, would not have been shared or accepted by Sarzanini, who chose to take a step back.
And now? Ferragni It does not seem willing to remain discovered. According to the voices circulated in the last hours, the new figure chosen to manage his communication would be Dalia Gaberscickexpert in the music sector and already alongside several Italian artists. The change, it is murmured, could be linked to Ferragni’s will to open more to the world of television. In this context, the recent rumors are also inserted on its possible involvement a Dancing with the starsMilly Carlucci also mentioned. It remains to be seen if this new course will be enough to revive an increasingly in the balance reputation.
