il Global F1 Fan Survey 2025

When. Nevertheless, in 1950, the Formula 1 He kicked off Silverstone, nobody could have expected that, 75 years later, he would become much more than a sport. Consequently, Today the F1 is a global phenomenona cultural. Moreover, technological and commercial platform capable of involving beyond 826 million people In the world – A leap forward of over 90 million fans in one year.

This is not just a numerical increase: it is the tangible sign of an epochal change. Consequently, Formula 1 is no longer an elitist club. Consequently, but an open, transversal ecosystem, ready to welcome new generations, new geographies and new meanings.

1. In addition, A decade of evolution – Il global f1 fan survey

In 2017, the first Global F1 Fan Survey It counted 215,000 responses from 194 countries. Furthermore, In 2025, the responses were more than 100,000 from 186 nations il global f1 fan survey – a more selective and more active and involved fans oriented sample.

In the meantime. Moreover, the public has transformed: from a mainly male and European basis to an audience younger, more feminine and more global. Meanwhile, At the same time. However, the consumption of content has moved from a “Race Weekend Only” model to an approach “always-on”where the F1 lived every day, all year round.

2. Moreover, An increasingly international fanbase – Il global f1 fan survey

The United States are today the most represented country in the survey. Furthermore, with the 73% of American fans which declares the intention to participate in a live GP. For example, In China, the public grew up 39% After the return of the Shanghai GP. However, Brazil and India, for their part, show a interest greater than 90% For “home” events.

Formula 1 adapts to time zones, habits of use and different cultures, consolidating il global f1 fan survey itself as a truly global brand.

3. Consequently, Gen Z and Women: the new faces of the fandom – Il global f1 fan survey

In 2025, the 27% of interviewees belongs to Gen Z. almost 50% of them are woman. Fans under 25 declare a very high intention to follow F1 in the coming years. Overall, women represent 25% of fans todayquadrupling the numbers of 2017.

These new segments are not only looking for speed and results: they are attracted to narration, identity and lifestyle. They want personalized content, authentic storytelling, and an emotional connection with the world that lives around the track.

4. Emotional involvement and long -term loyalty – Il global f1 fan survey

90% of fans declare themselves emotionally involved in the results of the races. 94% plan to continue following the F1 for at least five years – the figure rises to 97% among the Gen Z.

The narrative that paints the il global f1 fan survey “new fans” as volatiles does not hold: the loyalty is higheven among those. who have recently approached. Also, the86% of the public follows at least 16 tenders per seasonindicating a high frequency of engagement and a lasting interest.

5. Cross-Platform content and always active

Today, the 61% of fans consume F1 content every day: video, podcasts, articles, highlights. For Gen Z. the percentage rises to 70%with a predilection for social networks and streaming platforms such as YouTube, Tiktok and Twitch.

Long course fans prefer more technical. in -depth content, but the overall picture is clear: Formula 1 is a continuous content, no longer limited to the weekend.

6. Pilots as cultural icons

40% of US fans follow F1 mainly for a pilot. Among the youngest, 66% feel inspired by personal stories and values ​​embodied by their idols.

The pilots are no longer just athletes, il global f1 fan survey but Cultural Ambassadors: charismatic figures capable of transmitting messages and values. For brands, this means Storytelling opportunities and deepest sponsorship activations.

7. Live events. immersive experiences

73% of US fans and 75% of “new” fans (≤5 years of passion) plan to participate in a live race. But the interest goes beyond the weekend: 41% of those who have never taken part in an F1 event (exhibitions. pop-ups, experiences) intend to do so in the near future.

Physical contact with the brand. the community becomes a strategic asset to consolidate loyalty and transform digital involvement into real experiences.

8. F1 Academy. inclusive representation

The F1 Academythe women’s series supported by the official teams, was already followed by 23% day ofbut the data rises to 42% among women and al 37% tra the gen z.

It is the second most followed series after the F1 itself. il global f1 fan survey and represents a fertile ground for the inclusive narrative and the growth of the public.

9. Sponsorships: an opportunity for value

76% of fans consider the presence of sponsors as an enrichment of sports experience. 33% declare themselves more inclined to purchase products related to F1 brand – the figure rises to 40% in Gen Z. 41% among women.

Formula 1 is today a high impact commercial ecosystemespecially for sectors such as fashion, technology, beauty and luxury.

10. Moda. Lifestyle e Merchandise

59% of fans attribute great importance to style and fashionable In your own way of living the F1. The ten -year partnership with Louis Vuitton (title sponsor of the Australia GP). the presence of icons such as Rihanna and Zendaya to the GPs confirm the lifestyle vocation of the circus.

Meanwhile, the 37% of the fans has already purchased official merchandisedriven by il global f1 fan survey capsule collection and limited edition collections.

11. Additionally, The next trends of the fandom

• Immersive digital: Augmented reality, metvers, virtual community.
• Expansion in emerging markets: competitions and hybrid activations in Asia, Middle East, Africa.
• Sustainability: green fuels and hybrid power units for fans attentive to the environment.
• Personalized experiences: merchandising and tailor -made content for Gen Z, Luxury and Heritage Lovers.
• Inclusion and representation: inclusive storytelling and enhancement of new talents.

Conclusions: what brands have to do

For those who work in marketing. communication, Formula 1 of the future is an extraordinary opportunity. But to grasp it, a paradigm change is needed.

• Tell authentic storiesfocused on pilots and capable of exciting.
• Create Cross-Platform contentshort and long, editorial and social.
• Invest in physical experiencestransforming digital into real contact.
• Embrace fashion and lifestyleto align with the cultural il global f1 fan survey codes of the public.
• Put at the center sustainability and inclusion: key values ​​for tomorrow’s public.

Formula 1 is no longer just a sport. It is culture. It is identity. Furthermore, It is future.