As part of its commitment to have a positive impact on the entire community around it, Fiat, through the Community project, it begins to promote actions in favor of people affected by the heavy rains that hit Rio Grande do Sul in Brazil. Through the countryside “In Paixão there is Solidarity”. The Turin brand is organizing engagement actions with its network of Stellantis retailers and employees, encouraging people to donate food and personal hygiene and cleaning products, which will go to people affected by the floods in the state.
Fiat, through the “A Paixão é Solidária” campaign, is mobilizing in solidarity with the affected population in Brazil
Starting on Thursday 9 May, the campaign takes place in almost 300 Fiat dealerships in the statesi Sao Paulo (115 stores), Paraná (37), Rio de Janeiro (35), Minas Gerais (56), Santa Catarina (34), Bahia (28), Pernambuco (17) and Distrito Federal (11), which act as collection points for donated items. In Rio Grande do Sul, 43 dealerships outside the affected areas will also participate in the action.
The brand will also use its social networks, the capillarity of the network and the involvement of its employees to promote the official channel of the Government of the State of Rio Grande do Sul for donations. The Community program is an initiative of the Fiat brand in Brazil, which from 2021 has social relevance in its DNA, in support of the community. The initiative consists of three pillars: Sustainability, Diversity and Social. There are several projects and actions that help promote positive impacts on the entire population.
In 2023, Fiat Community carried out other initiatives, such as In Paixão it is Solidária , in which 29 tons of food, clothes and products were donated to people affected by rain on the north coast of São Paulo in February last year. In September, the campaign also collected various goods, such as food and personal hygiene and cleaning products, for the population of Rio Grande do Sul, victim of an extratropical cyclone that hit the region. Furthermore, the second edition of the A Paixão Aquece campaign was also held, which helped almost 30 thousand people.
