“It doesn’t matter what you do. Do it with Passion”. This is the claim of the consumer press campaign awarded in Parma as part of the fourth edition of the Grocery&Food Awards, the initiative dedicated to companies in the sector that have distinguished themselves in the conception and implementation of marketing, communication and product activities, carried out in the calendar year 2023.
The award, voted by a jury made up of 101 operators from large-scale distribution, organized distribution and traditional trade channels, is in recognition of the Bristot campaign, created by the Argine agency, with which the Belluno roasting company decided two years ago to renew its image to project itself into the future, after celebrating its hundredth anniversary in 2019.
The campaign highlights challenges by inviting people to live and act with passion; presents the new “Dolomit” cup which, with its absolutely innovative shape, which follows that of the rock, enhances the multi-sensory experience of coffee; uses the color of amber, the stone of energy and passion, the same that allowed the only Rostery in the Dolomites to restart and regenerate after the effects of Covid 19 on consumption in its reference market.
“The recognitions are nice because they represent confirmation that we have taken the right path – comments Gerhard Laner, CEO of Procaffè – These are not easy years for our sector and working on the rebranding was a strategic choice to enhance our excellence and make it known.”
