What happened after the end of the 12th stage is surprising
On the one hand the Raithe public broadcaster that has always brought the Tour of Italy in the homes of Italians and manages the live television coverage of the race. On the other side La Gazzetta dello Sportproperty of Rcs that the Giro d’Italia organizes it and the newspaper that gave its color to Sweater Rose. In practice, the two pillars of the second most important cycling stage race in the world. Because of this amazes what happened after the end of 12th stage of the Giro 2024. From Fano, it was broadcast on Rai 2 as usual the Process at the Stage conducted by Alexander Fabretti. Who at a certain point launched into a harsh criticism of the editorial choices of Journal. The next day, a small paragraph appears on page 37 of the newspaper reporting the “ratings flop” of the program hosted by Fabretti. A randomness? It could be… but the timing is at least worthy of note.
Fabretti’s criticisms
Finished analyzing the tactical implications of the stage won by Julian AlaphilippeFabretti involved the Process table in a debate on the different media coverage which is dedicated to the Giro in Italy and abroad. The Rai journalist took the front page of as an example Wednesday of the French newspaper The Teamdedicated almost entirely to the victory of the Frenchman Valentin Paret-Peintre in Bocca della Selva. Yesterday, Thursday, on the front page of Journal instead the victory of the Italian sprinter Jonathan Milan in the sprint to Francavilla al Mare it was relegated to a small square at the bottom, with the entire opening dedicated to Juventus winner of Italian Cup. Fabretti therefore criticized Rosea’s choices, guilty according to his reasoning – absolutely legitimate – of giving little space to an event like the Giro d’Italia which is followed by millions of fans on the streets and on TV. Even on the day of victory of an Italian cyclist. A choice, the presenter argued, which also has repercussions on the visibility of sponsors, who are consequently increasingly less willing to invest in cycling in Italy.
The Gazzetta article
The “case” he wanted (it’s a shame to think badly, but…) that the very day following Fabretti’s criticisms, the Journal decided to write an article to report how things are going listen to TV of the Giro d’Italia. Indeed a great success For Rai 2with an average of 1,549,138 spectators in the last hour of the stage, so far a slight increase compared to 2023, which had already been a positive year. The short paragraph indicates that even the other broadcasts connected to the race – from the Giro al Mattino to the First Direct – are having positive results. Except exactly The Trial at the Stage conducted by Fabretti, who according to data from Journal it passed by 836,568 listeners on average of 2023 ai 646,620 current. However, data is still partial, because we are just halfway through the Giro. Yet considered worthy of note by the newspaper…
