The Materahub Consortium, together with the Creative Basilicata Cluster, have officially launched the “THE NEW REAL” project, financed by the PNRR through the TOCC tender (Digital transition for organizations dealing with Culture and Creativity) promoted by the Ministry of Culture and managed by Invitalia .
The two Lucanian companies will work in partnership with other national organizations, which will deploy their experience in the study and research in the field of generative Artificial Intelligence, such as Sineglossa, Tlon and the “Federico II” University of Naples.
The result of this project will be the first Italian Academy on generative Artificial Intelligence aimed at creatives, artists, professionals and operators in the cultural and creative sectors.
The Academy will offer training that meets the need for training in the generation of content such as texts, images or videos with Artificial Intelligence, responding to the request of a large audience linked to the cultural and creative industries to delve deeper into the themes and tools related to Generative AI. The courses will in fact be aimed at operators in the fields of communication, design, cinema, audiovisual, at companies operating in fashion, architecture and figurative arts, crafts and publishing, as well as libraries and museums .
In fact, there is a growing demand for emerging figures such as Prompt Managers, AI Trainers and AI Designers, specifically linked to generative Artificial Intelligence who are preparing to be reference working figures in the near future for many companies.
Over the next 6 months the partners will design and test the training course, involving experts from the Italian and international scene to open registrations starting as early as February 2025.
