The hundred years of the oldest brand in the world of football will be celebrated throughout Italy and the first stop will be Puglia, on Friday 17 May starting at 4pm in the Banana Moon store (Corso Cavour 45). Bari will therefore welcome the iconic Umbro Italia football jerseys in the store that has made the history of streetwear in the Apulian capital.
On the occasion of the Always Umbro event, the first thirty lucky winners will be able to have a jersey as a gift and not only that, they will be able to choose one of the coveted shields from Umbro’s historical archives to customize their own football jersey which will be unique in the world. The hundred years of life of the double diamond will continue to leave an unmistakable mark as happened on many of the most beautiful shirts ever made for footballers of every era: Cantona, Maradona, Ronaldo, Beckham and many others, countless are the shirts left in the fans’ memory and still highly sought after by enthusiasts and collectors, garments that keep their style and originality intact. Three special guests will be present for the Always Umbro event: Davide Arigliano, Domenico Papeo – aka Papez – and Michele Carella, creators active on Instagram and TikTok much loved in Puglia who will liven up the afternoon dedicated to football together with DJ Fato and Kekko dmc to the live DJ set, to bring even the youngest to discover and love Umbro as many generations have done from 1924 until today.
