TURIN – The Porsche Center in Turin “changes scope” and becomes Destination Porsche, a multifunctional space inspired by the revolutionary architectural concept of the Stuttgart house. The headquarters remains in Strada della Pronda 52/88, but is completely renovated, adopting structural and experiential solutions in line with the new target groups that the brand intends to address.
Entering the new Turin Destination, you immerse yourself in an environment where every detail is designed to enhance the Porsche soul. The facade, characterized by five horizontal aluminum blades, which recall the air intakes of the iconic 911, already represents a preview of the experiential journey that awaits inside. The exhibition itinerary unfolds through various thematic modules, from new products to Porsche Approved Used Vehicles and the timeless charm of classic cars, each designed to be flexible and adaptable to customer needs. Everything revolves around the “Porscheplatz”, a large lounge area that welcomes enthusiasts and customers: a place of conviviality and relaxation, where you can enjoy a good coffee while admiring the cars on display, organize work meetings or attend exclusive events.
“By transforming into Destination Porsche, we want to offer a unique and engaging experience that goes beyond selling cars. Our goal is to create a meeting and sharing place for all enthusiasts, where they can fully experience the Porsche values of excellence, performance and design”, explains Davide Sperlecchi, Director of the Turin Porsche Centre. “Our spaces will host cultural events, related to well-being, sport, etc., transforming from time to time to give customers and enthusiasts an experience in harmony with their interests. Changing clothes to offer a place to feel like yourself: this is Destination Porsche.”
