«Bye everyone, it was nice, see you again at the next idea». The ratings and the social boom

«Bye everyone, it was nice, see you again at the next idea». The ratings and the social boom
«Bye everyone, it was nice, see you again at the next idea». The ratings and the social boom

It is “the last episode” of Long live Rai2! And Fiorello he wanted his lifelong friend Amadeus next to him for his last live appearance on Rai screens. There is a climate of great enthusiasm around, with 1700 people outside the glass at the Foro Italico, and many onlookers and fans also at the traffic lights, one of the iconic places of the show, where Amarello perform: «You can dream of these at Nove» , jokes Fiorello. “It’s the first time I’ve gone to the traffic lights too, and I wouldn’t want it to be the last”, quips the showman. «The Amarellos will never die», he adds before performing with Amadeus in a mini show in the middle of traffic, in the short interval between the red and green lights. «Hello everyone, it was nice, see you again at the next idea»says Fiore.

Fiorello, the last episode

«There is Tg1, Tg2, Tg3 is missing. Where is Bortone? I want Bortone punished here with darts attached”, Fiorello then jokes. Also Jovanotti is a guest. With the crutch, ten months after the bad bike accident in Santo Domingo, Jova closes the show singing with his friend Fiore Azzurro by Adriano Celentano. “I’d like to go back on tour, I’m not thinking about anything else,” he explains, indicating “next year, spring 2025” as a possible date.

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«It won’t be easy to start the week from next Monday: the end of the season of Viva Rai2!, with the bursting and contagious joy of Rosario Fiorello and his splendid traveling companions, leaves us without what was an unmissable and very entertaining event for millions of viewers, which has become a real cultural phenomenon, beyond the extraordinary viewing figures”. Thus the Rai CEO, Roberto Sergio, greets the last episode of Fiorello’s morning show.

«My grateful thanks and that of all of Rai – continues Sergio – go to Rosario Fiorello for having given us an exceptional and unforgettable season and for having shared with all of us his great qualities as a generous entertainer, an irrepressible showman, capable of inventing a genre from scratch that is an example of intelligent, cheerful, never vulgar TV, capable of truly speaking to everyone, even the little ones, and of offering us a light and original interpretation of current events. A TV that best represents what the spirit of the Public Service should be. And, with Fiorello, I would like to thank Fabrizio Biggio, Mauro Casciari, all the artists who wanted to embellish the mornings of Rai 2 with their appearances, the Prime Time Entertainment Management and all those who made this splendid show possible. And to everyone I just say, certain that I am also interpreting the public’s thoughts, an affectionate goodbye.”

SEASONAL DATA

From the broadcast on 6 November, the official start of the second edition, during the 112 episodes broadcast live from the new location of the Foro Italico (without forgetting the 10 episodes of Waiting for Rai2!, broadcast on RaiPlay from 16 to 27 October last , and the Sanremo spin-off VivaRai2!… VivaSanremo!), 125 guests stopped by, over 300 jokes were written, more than 2000 stage costumes were prepared, 600 video contributions, around 200 daily press notes, 100 printed silhouettes and 3400 iconic ones sheep. Numbers which are then enriched by the great affection of the public, as witnessed by the faithful who, every morning, showed up at the Foro Italico come rain or shine: over 30 thousand fans. Then there are those who followed the broadcast from home. Born from an idea by Fiorello, the program achieved an average share of 19.6% with over 1 million viewers. On RaiPlay there were approximately 21 million views and almost 7 million hours of viewing.

The most watched episode, that of March 13th, with 1,152,000 spectators and a 21.7% share. The appeal is also strong on the teen audience, in the range between 15 and 24 years, which achieved an extraordinary share record (26.2%, among girls, and 29.3%, among boys): it was the The youngest edition ever, with an average age under 40. The ones are also excellent performance on social media: during the VivaRai2 season! it collected a total of 1.7 million interactions and comments: the episode with the most engagement was the first, on 6 November 2023, with 96,200 interactions. The videos of the broadcast have totaled 2.5 million views to date. Long live Rai2! is produced by Rai-Direzione Entertainment DayTime. A program by Rosario Fiorello written with Francesco Bozzi, Alessandro Clemente, Pigi Montebelli, Federico Taddia, and with Fabrizio Biggio, Mauro Casciari, Enrico Nocera, Edoardo Scognamiglio. The music is by Enrico Cremonesi and Daniele Lazzarin, the choreography by Luca Tommassini, the direction by Piergiorgio Camilli. Executive producer Cristina Ambrosi.

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