The TV market season is officially open and it has never been so exciting. After the reshuffle wanted by Pier Silvio Berlusconi at Mediaset, the flight of talent from Rai begins. Barbara D’Urso, surprisingly removed from Canale 5 of which she was queen for a long time, is still at large, but not for long. In fact, it seems that they are theNegotiations are underway for its landing on the Nine.
Barbara D’Urso arrives at Nove?
A few days ago, Barbara D’Urso teased fans with a post in which she announced a “coming soon”. Now, confirmation seems to be arriving of Carmelita’s return to the screens. The scoop is launched Dagospiawhich states that they already are Negotiations between the presenter and Discovery’s Nove are underwaythe Italian channel of Warner Bros.
The newspaper directed by D’Agostino claims that what facilitates the negotiations, in addition to the desire for revenge of the former queen of afternoon television, is the low cost of D’Urso, whose prices have drastically dropped after the long forced holiday period . There seems to be only one obstacle: agent Lucio Prestatoday alongside Barbara after decades of cold war and barbs (he defined her as a “horror TV producer”).
Nine takes everything, from Fazio to Amadeus to D’Urso
For Nove it would be a sensible choice to say the least. After having secured a cultured Sunday with Fabio Fazio and, now, being ready for the glittering first evening of Amadeus, the lucrative afternoon slot remains to be covered weekly (hot hours from the point of view of advertising investments).
Time slot of which Barbara D’Urso has been the undisputed master for years, with the unrivaled success of her Afternoon 5. Today passed to Myrta Merlino with unsuccessful results (and there are already rumors of a new replacement). Carmelita, in short, he would return with his coffees to keep the public company post-prandial who still misses her, unable to replace her with the much more calm Alberto Matano and his own Life live.
And it would be yet another coup for Discovery, which shines like Mediaset in Silvio Berlusconi’s golden days. He is the outsider of television, who proposes the usual programs but covered with a patina of novelty. And that, thanks also to the American parent company, you have a bag full of money to use to invest in talents, not new but always successful. The first was Maurizio Crozza, who left number 7 to move on to the fresher competitor. Then it was the turn – decidedly more sensational – of Fabio Fazio who, after some disagreements with mother Rai, picked up acquario and Littizzetto and took away formats and super guests (even Pope Francis followed him on the new network).
Finally, the unexpected announcement from Amadeus. Now historic face of Rai, host of practically all the most successful programs of the national broadcaster, after having broken the record for number of editions and share percentages in the history of the Sanremo Festival, said he was eager to change. And Amedeo Sebastiani also arrived on the Nine (also thanks, they say, to a mind-boggling economic proposal).
And Barbara D’Urso could therefore settle in the dressing room next to Amadeus’. While a little further away – even if they are only slight rumors – she could soon be found Enrico Mentana. Thus the Nine would have complete poker, from entertainment to infotainment to pure information.
