Both Viale Mazzini and Il Biscione boast a record, but both give a conflicting reading of the audit data.
Mara Fratus
Journalist
Silence, the sea and The Book of Disquiet on the bedside table cannot be missing from my life, together with a novel by Zafon.
Mediaset Infinity
The fine dell’anno it’s time to balance sheets also for the television Italian. Now that the 2025 comes to an end, the main ones broadcasters they are taking the somme of the listen Tvand so on Rai That Mediaset they pride themselves on having one leadership in this field. In the usual press release, which arrives promptly on December 30th every year, the two companies claim their primacy over their competitors.
State TV, in its press note title “A 2025 as a ratings leader”boasts of having passed “The main competitor is by more than four points (Canale 5, ed.)” in the range of prime time with a 22% share, to then underline how the dominance is total even over the entire day with points that they have “Reached 30% share with Rai 1 growing by 0.6 percentage points compared to 2024, with an average share of 18.6%”.
Do you want to always be updated on the latest news on TV, personalities and gossip? Subscribe to our channel WhatsApp
Enter the WhatsApp channel
On the press release Mediaset (“Auditel 2025: Mediaset leader in TV, radio and digital“), however, the reading of the data is different: here we talk about the broadcaster as “First publisher of the total television audience with an average of 37.5% share, compared to 35.8% of the public service. A figure that is part of a constant growth trend since 2019: in seven years, Mediaset’s ratings of the total audience have recorded an overall increase of +11.9% equal to +4% share points”.
Data e readings contrasting therefore, even if on closer inspection it is Rai That Mediaset they would have one leadership each to boast, but in bands completely diverse. Let’s see who really won the 2025 ratings war and how.
Who won the 2025 TV ratings war: Mediaset takes access but Rai dramas fly into prime time
Despite the data discordantcome Mediaset which ensures the primacy of Channel 5as a network “Most viewed ever on the commercial target“, things don’t seem to be that way at all. The snake certainly can boast a leadership in the range ofaccess prime timethanks above all to the enormous success of The Wheel of Fortunegame show that lately is elongated until 22 Of seradoing so rise The listen of the band standard of the prime time (8.30pm–10.30pm) where Canale 5 reaches the 37.7% share.
A Avenue Mazzinihowever, we fly high in the prime time of product (9.30pm -11.30pm), thanks to big events like the Sanremo Festival (“the best result ever on the 15 – 24 target where it obtained an overall 84% share“), or to the sports ones of soccer e tenniswhere the match Sinner-Alcaraz at the ATP Finals in Turin (“It scored 38.3%, reaching 45.8% on the target of women aged 15-24″). Very good too large fiction: “The year just ended began with the event series The Count of Monte Cristo, followed on average by over 6.7 million viewers (32.6%) and ended with Sandokan, which achieved a 30.8% share with over 5.4 million viewers”.
You might also be interested
Related News :