Of
Renato Franco
Various scenarios hypothesized by Mediaset after the presenter’s forced flat rate
The future is written in the fog. If the broadcast is up to 20 days ago Big Brother VIP was all in all certain – “more yes than no”, Pier Silvio Berlusconi had said -, today uncertainty prevails. The charges brought against Alfonso Signorini by Fabrizio Corona and the consequent self-suspension of the host from Mediaset have changed the scenario. The situation is evolving, nothing has been decided, but pessimism prevails son of an unexpected storm to which are added the black clouds of the investigation against the journalist for sexual violence and extortion. «Big Brother guarantees us 50 evenings a year with decent ratingsit is not easy to find alternatives to a product like this” (again Pier Silvio Berlusconi).
A phrase that summarizes the dilemma: to the ethical problem (“solved” with Signorini’s self-suspension), we also add the industrial one, that is, finding a suitable product, an alternative that satisfies the public and Publitalia (the advertising agency). As for Big Brother, obviously if it were to air next spring Signorini will not lead it. The list of possible replacements is not that wide, but Canale 5 has several alternatives: Simona Ventura (who has just concluded the “nip” edition, the one without famous people), Veronica Gentili (who has already led the Island), Ilary Blasi (who has already led the VIP version between 2016 and 2018). Let’s hope Michelle Hunziker.
In Cologno Monzese there are therefore days of reflection, the pros and cons are evaluated, it will be decided whether to go ahead and if so who to entrust the reality show to, always mindful of the words of the CEO of Mediaset who was of the idea of do not pause the program, because if on the one hand it is “a machine that needs to be renewed”, on the other “going on air serves to keep the flame warm”. Meanwhile, Endemol Shine Italy, which produces the format and deals with contracts with competitors, remains on the sidelines even if it has already been for several weeks he was working on casting. Whether empty or not is the issue to be resolved.
December 31, 2025
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