Mediaset takes action and decides to change the programming of Big Brother.
According to what has just been revealed by TvBlog, Mediaset it seems that he wants to immediately take action and change the programming of the Big Brother which last week, with the airing of the second episode on Friday, recorded a clear decline in audience.
“Big Brother abandons Friday evenings immediately this week”
The company would therefore like to avoid it direct confrontation with the new edition of Such and Such Show which will be back on air from Friday 22 September in prime time on Rai1.
“Big Brother abandons Friday evening immediately this week. The evening that hosted the second weekly episode of the reality show by Endemol will therefore be occupied as early as this week by another program. Friday evening 22 September 2023 will therefore not go the reality show hosted by Alfonso Signorini is on air, but the second episode of the new fiction starring Massimo Ranieri “The voice you have inside”.
“The fourth broadcast of this new edition of Big Brother will therefore be placed on Thursday evening. The evening which last week hosted the first episode of the fiction with Massimo Ranieri.”
The portal then continued:
“We remind you that last week the Canale 5 drama “The voice you have inside” totaled an average of 2,481,000 viewers equal to a 14.45% share. The second episode of the 2023-2024 edition of Big Brother was instead it stopped at an average of 2,008,000 viewers and a 16.12% share. Numbers which evidently turned on the red alarm light and induced the Mediaset programming management of the good Marco Paolini to take action.”
The fourth appointment with the reality show will therefore be broadcast on Thursday 21 September, in prime time on Canale 5.
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