Peruvian exporter Compañía de Exportaciones y Negocios Generales (Coexa) reports an increase in demand for mandarins on the US market. In Europe, on the other hand, a shortage on the imported fruit market causes prices to rise.
Rodrigo Cisneros, commercial director of Coexa, says: “In recent years, the demand for mandarins has increased on the US market, and 2023 is no different. Mandarins are among the most popular citrus fruits in the country. This year, at the beginning season (April and May), we see a shortage on the imported fruit market in Europe, which could lead to an increase in the prices of early varieties in the southern hemisphere.”
Rodrigo says Coexa’s key market is the United States, which accounts for about 65% of their shipments. The rest is destined for the European Union and Asian markets.
“A key factor that has contributed to the growing demand for tangerines in the US market is their versatility. These fruits can be used in a variety of ways, from eating fresh to juicing to cooking, including baking. Additionally, tangerines are very important in children’s lunchboxes at school. They are an important source of vitamin C and other essential nutrients, making them a popular choice among health-conscious consumers. In terms of prices, the imported market for Tangerines have seen some fluctuations in the US, but prices are expected to remain fairly stable as of 2023.”
“However, one situation that becomes more complex and difficult every year is the growing competition between importers, with suppliers from various countries such as Peru, Chile, Spain, Morocco and others, all competing for market share, and the quality becomes essential and indispensable”, explains Cisneros.
Coexa produces, packages and exports Oronules, Clemenules, Tango and Tahiti Lime as well as Sweet Globe table grapes. They have an office in Lima and the company is located in a fertile valley in Ica, Peru.
We look to Europe
“The European mandarin market has expanded in recent years, thanks to growing consumer interest in healthy eating and the popularity of tangerines as a quick and convenient snack. Many Peruvian exporters are looking to Europe for early varieties this year such as Satsuma, Primosole and clementines, among others. Reducing shipping costs are also favoring this market. In addition to the United States, in terms of average price, the European market for mandarins is quite stable. Prices tend to fluctuate depending on of the season and availability but, overall, remain acceptable to consumers,” says Cisneros.
Lower transport rates
“Over the past year, the global economy has experienced a significant change in the cost of shipping. The impact of the pandemic has created unforeseen challenges in the shipping industry. Last year, many companies that relied on the services of shipping have faced countless challenges to keep their supply chains running Overseas transportation costs have risen, making it increasingly difficult for businesses to profitability Shortages of containers have also resulted in delays in receiving goods for some businesses , resulting in lost sales and profits. However, we manufacturers can now breathe a sigh of relief at the recent drop in shipping costs. The improvement in the situation can be attributed to various factors, including the easing of lockdown measures, the increased availability of containers and the return to normality in global trade.However, this is still not enough to cover the growing production costs of growers,” Cisneros says.
Expansion in Asia
“In the next four years we want to develop the Asian market and reach a shipment share of more than 20% of our volume. The start of operations of the new port of Chancay will help us to open the doors to the Asian market faster and more efficiently. We are also focusing on new citrus varieties such as the Orri, which will allow us to have different products to offer to importers and supermarkets.Finally, productivity is everything today.The farmer must know how to use every square meter of his fields to obtain the better yield to be able to achieve an excellent exportable percentage and a premium quality capable of competing on the most demanding markets”, concludes Cisneros.
For more information:
Rodrigo Cisneros
Coexa
+51 012 133 500
[email protected]
www.coexa.com.pe
