The commitment, at the beginning. There Fashion Week — with its glittering circus made up of 176 events and 67 fashion shows, important guests, presentations (76), parties and exhibitions, it leaves room for research: on Tuesday morning ten stylists will inaugurate the Fashion Week with a catwalk for the prevention and fight against breast cancer. It’s the I/Deal – Breast Cancer Fundraising Fashion Show, in the foyer of the Aula Magna ofBocconi University (at 10 o’clock). The ones wearing the creations will not be models, but twenty women who have known her closely illness.
In the afternoon, fashion show also in Niguarda for the «Love-Respect-Care» event. Then off to the appointments. So many. In a probably rainy but certainly lively Milan. Great restyling of boutiques in via Monte Napoleoneattendance of buyers from all over the world, above-average bookings.
The big names of Made in Italy for an international week (until Monday 25th). Worth knowing: Chiara Boni: La Petite Robe (who leaves New York for Milan) is on the official Avavav calendar for the first time, Karoline Vitto supported by Dolce&Gabbana; Aigner returns; De Sarno makes his debut – one of the most anticipated appointments – as creative director of Gucci on Saturday (show on Friday); Peter Hawkings arrives from Tom Ford and Simone Bellotti from Bally. Triumph of anniversaries: 70 years of Fratelli Rossetti with party on Thursday at Palazzo Isimbardi, 90 of Lacoste, 40 of Moschino, 10 of Genny with the creative direction of Sara Cavazza Facchini.
On Wednesday Pharrell Williams will be the protagonist of a special performance at Portrait by Moncler Corso Venezia: private event, a large crowd is expected. Sunday evening at Palazzo Clerici was more “institutional” with the reception (after Hui’s parade) for the 74th National Day of the People’s Republic of China with the consul general Zhang Kaibin (and promotion of Guizhou tourism).
Worldliness. And business. The fairs have begun: Micam, the footwear exhibition, has already started; Mipel, the leather goods one as well, White in via Tortona opens on Friday. «Resonant events such as fashion week – comments the councilor Alessia Cappello — not only do they tell the story of creativity, but they generate a significant economic impact for Milan, acting as a driving force for many sectors, from commerce to catering, from hospitality to urban services. TO Milan and its province 11 thousand companies are active, employing 100 thousand people and creating a turnover of 13.5 billion, almost 16 percent of the total. turnover generated by companies in the sector in Italy”. Without forgetting, as Carlo Capasa, president of the Chamber of Fashion, always underlines, sustainability, attention towards young people, inclusion. In this direction he opens the Fashion Hub at Palazzo Giureconsulti to everyone today. On Sunday, however, a grand gala at La Scala with the Cnmi Sustainable Fashion Awards, the Oscars of “green” fashion.