Insula – Sardinia Quality World will participate in Milan Fashion Week from 22 to 24 September next. The space dedicated to Sardinian excellence will be that of the White Village in the Tortona Fashion District.
The Insula territorial marketing program is managed by Cipnes Gallura and supported by the regional Department of Tourism, Crafts and Commerce for the promotion of the Sardinia destination.
“Milan Fashion Week will not just be an opportunity to talk about fashion – say Cipnes -. The Sardinian presence at the White Village will in fact be a concentration of art, culture, gastronomy and traditions, contained in the program of events made in Sardinia.
The main objectives of the initiative are multiple. Firstly, taking advantage of the international stage offered by Milan Fashion Week, Sardinia aims to establish and strengthen relationships with key players in the sector: travel professionals, design and fashion experts, journalists, influencers and Horeca operators.
Furthermore – they continue from Cipnes – the project aims to enhance the wide Sardinian tourist offer. Not just sea and beaches, but an authentic journey to discover the island through craftsmanship, design, gastronomy, nature trails, archaeological routes and those dedicated to active and slow tourism”.