High Season Discounts in Ferrara Divide La Nuova Ferrara

Ferrara “Money money money how much money” sang Betty Curtis in 1961, but this time instead of the “o” there is an “a” because we are on the threshold of the first weekend of Julywhen the summer sales will begin. So hunt for offers and promotions to bring home that piece of clothing or accessory that you have had your eye on for a long time: you just had to wait for the right moment and now it has arrived. In the shop windows In some shops you can already see the “sales” signs, or “sale” in English, and the percentages decreasing: they range from -20% ai -50%for now, because over the course of the weeks the discounts are destined to increase. The last day of sales is set for September 4, but – if you are interested – to grab the most convenient offers you need to act now. The goods, in fact, “run out earlier than what happens in the winter sales, so after two weeks from the start of the discounts there is already a lower availability of products“, explains Silvia Tarroni of Dan John. A reflection that unites several merchants is raised among the suits of the men’s clothing store in Corso Martiri della Libertà: “The summer and winter sales should be moved to the end of the season of reference in order to maximize profit: when you sell goods with discounts of 30% and up, you are making the warehouse go round and lighten but then you no longer earn anything. To date, no position has been taken by trade associations in order to protect traders”. And this aspect does not go unnoticed, especially if the daily comparison takes place with the online market, the main competitor of shops behind the houseoften forced to follow downward trends in order not to close. «The sales should be removed – comments Laura Poppi of the Bottega del Cashmere in Corso Martiri – because the trader must make the good price that it always goes well: at the same time the customer must respect the work of the shopkeepers – she has turned 54 in this world – and not just wait for the prices to drop”. Very young shoppers wander through the streets of the historic center: “We didn’t know the sales were starting – say Margherita Mordenti and Gabriella Bottari, both from Treviso, in town for a concert – but we will take advantage of it to look for something interesting in shops, both physical and online, with big brands and luxury items» Zara, Diesel, Sephora: these are just some of the stores where Anna Carpentari and Marianna Carfi will go to find some discounts: «We try to seize the opportunity, but usually the best products are not subject to discounts. great deals».